Feb 27th 2019

10 Of Our Most Pinned Projects On Pinterest

We love Pinterest! It is such a great resource for jewelry designing. Have you signed up for an account? If not, make sure you check it out. It is a great muse. Pinterest is utopia for anybody that likes hobby, craft, and fashion. Users create themed boards and then pin their work to each board. Boards can be any theme and the pins represent the content of that theme. You can fin…

Feb 22nd 2019

Weekly Video Recap: Galaxy Necklace And Beaded Bangle Bracelet

Good day, friends! What a great week. At Soft Flex Company, we got a nice little break on Monday in observance of President's Day. It was a shorter week for us, but boy did we stay busy! This week Sara broadcast a Live Sale from Facebook. James returned with another episode of Conversations in Wire with James Browning. And we watched Nealay Patel, owner of SilverSilk and More,…

Feb 1st 2019

Weekly Video Recap: SilverSilk Bracelet And Cupid's Kiss Jewelry

What an amazing week. Two great videos. This on top of our preparations for the big bead show in Tucson. Soft Flex is going to be at booth #180 in the ballroom at  Casino Del Sol for the To Bead True Blue bead show. If you are local or planning on visiting Tucson for the show, we would love to see you. We are going to have daily demos in our booth and online. We will also have some…

Jan 11th 2019

Weekly Video Recap: Beads Baubles And Jewels And Valentine's Day Earrings

We love being in love. This week we celebrate the upcoming holiday of devotion and passion. Valentine's Day! Sara filmed a video demonstrating how to make easy and stunning earrings. They are perfect for for showing everybody how blissfully you are in love! We also have an update on Sara's upcoming appearance on Public Television's Beads Baubles and Jewels. Sara filmed two segments…

Jan 7th 2019

Learn How To Make 2 Fun Macrame Bracelets

Let’s  macramé! We love to play with wire. Soft Flex beading wire is great for stringing beads, but it is wonderful for so many other designs too. You can think outside the box and explore color. You can make the wire the centerpiece of your design with braids, stitching and knotting. There are so many ways to make creative jewelry. Macramé is likely derived from Arabic or T…

Jan 4th 2019

Weekly Video Recap: New Product Reviews

We are so excited to be back from vacation! We have lots of new products on our shelves. We have some great free beading project ideas that we will be blogging about. We have so many stories and there is so much going on. The holiday season is such a fantastic time to relax and reenergize. We cannot wait to get back to work. Sara returned to Facebook to film a&nb…