Jan 19th 2023

5 Great Bead Extravaganza Videos Featuring Soft Flex Products - Midwinter Market 2023

The Great Bead Extravaganza is the world's biggest virtual bead show. The Midwinter Market 2023 was the most recent version of the big event. We hope you were able to enjoy the exciting presentations and jewelry making demonstrations! If not, you can still catch up with the exhibitors on the official Facebook group. TGBE is not just a bead show, though, if you are a part…

Jan 17th 2023

Live Beading Party With Cassandra Spicer Of Beads To Live By And Nealay Patel Of SilverSilk & More

Live Beading Party With Cassandra Spicer Of Beads To Live By And Nealay Patel Of SilverSilk & More Our latest beading party was a blast. Cassandra Spicer of Beads to Live By and Nealay Patel of SilverSilk & More joined us for a joyous jewelry making jamboree! Materials: Seed Beads from Beads To Live By SilverSilk Knitted Wire Chain Soft Flex Beading Wire Soft Flex C…

Jan 13th 2023

7 Jewelry Making Videos To Kick Off A Creative New Year

The new year is here and we have so many  jewelry making thoughts and inspirational projects to share! We had a great week of beading parties and fun. That was just the beginning - The Great Bead Extravaganza is previewing tonight and runs throughout the weekend. Check out our blog and get linked in before the big bead show kicks off. You do not want to miss the fun! Let's…

Dec 2nd 2022

Happy Holidays! Nutcracker Jewelry Making Design Kit Reveal

Make a wish come true this holiday season! We celebrated Kit Day this week and launched our newest jewelry making challenge kit. Proceeds from our Make-A-Wish themed kit will go to a wonderful organization that is looking to make an impact on critically ill children's lives. We also have some great gift giving ideas that won't hurt your pocketbook. Spread some cheer and send…

Oct 27th 2022

5 Great Bead Extravaganza Videos Featuring Soft Flex Products - Fall Fest 2022

The Great Bead Extravaganza is the world's most exciting virtual bead show. You can visit this massive celebration of beading and jewelry making from the comfort of your couch. If you have never visited a trade show like this in person, this is the closest you can get to the energy and sales of an actual event. Fall Fest 2022 was a rousing success. The presenters gathered for previ…

Sep 30th 2022

Halloween Jewelry Is Here! The Spider Queen Is Spinning Her Web!

We celebrated our favorite day of the month this week -  Kit Day. The last Wednesday of each month is a Soft Flex Company 'holiday'. It is a day when we unbox our most recent kit and announce our newest. Our jewelry making kits are themed and full of wonderful beading supplies. This week, we opened our spookiest kit of the year - Spider Queen! If you love Halloween jewelry, come che…