May 15th 2019

Jewelry Designer Sara Oehler's 20 Year Anniversary With Soft Flex Company

Happy Wednesday! It is a week of celebration around here. We are glad you have joined our jubilee. Sunday was a great day of reflecting and cherishing our mothers (and spoiling ourselves). Yesterday,  Nealay joined us for a  live video to make jewelry and have a design party with Sara. Today, we are honoring Sara for her twenty year anniversary with  Soft Flex Company.…

May 14th 2019

3 Captivating Jewelry Designs You Can Make With Our Romance Trios Beading Wire Packs

A trail of rose petals on the floor. A bottle of Chardonnay chilling in an ice bucket. The stirring sounds of Vivaldi whispering through the house. Passion and devotion are on the menu.  Romance Trios Beading Wire is a tender collection of affectionate colors that are sure to make your next jewelry design alluring! We have a large assortment of color beading wire…

May 10th 2019

Weekly Video Recap: 3 Elegant Jewelry Design Ideas And Our Latest Jewelry Making Products

We have three lavish  jewelry design videos for you today. We love playful jewelry, but this week was all about the  alluring and opulent. If you want a stunning necklace idea, look no further.  Mother's Day is just around the corner. These videos offer great gift ideas for that Mom, or Glam-Ma, in your life that loves all things luxurious. Treat yourself or g…

May 6th 2019

5 Magical Jewelry Designs You Can Make With Our Mystical Trios Beading Wire Packs

Imagine the darkness shattering and a glowing veil of spinel and misty pink tourmaline heralding the entrance of an ancient wizard. Purple tendrils of smoke dancing around a foreboding high tower.  Mystical Trios Beading Wire is a collection of otherworldly colors that are sure to make your next jewelry design magical!  We have a large assortment of …

May 2nd 2019

6 DIY Jewelry Making Projects With Extreme 24K Gold Plated Beading Wire

Do you know about our  Extreme Flex Beading Wire? Extreme Flex is our precious metal line. Extreme Flex is Champagne, 24k Gold Plated, and 925 Sterling Silver Plated. Extreme means taking your bead stringing to the next level. If you have high end gemstones or a high end clientele, this wire is going to make every design sumptuous and extravagant. Today, we will look at some fun …

Apr 29th 2019

5 Delicious Jewelry Designs You Can Make With Our Tranquility Trios Beading Wire Packs

Imagine being the lone soul on a vast empty beach, surrounded by cool winds, lapping waters, and the occasional chirp of a passing seagull.  Tranquility Trios Beading Wire is a collection of colors we think represent peace of mind and clarity. This Trios Beading Wire Pack is perfect for evoking a mood through your  jewelry.  We have a large assortment of…