Live Beading Party! Meet Jewelry Designer Sam Siegel

Live Beading Party! Meet Jewelry Designer Sam Siegel

Time for another  beading party! Let's celebrate your favorite local bead stores and online bead shops! We have met so many wonderful business owners and jewelry designers over the years. We want to share the amazing people and places that you might have missed. Last week, we shared some time with Sam Siegel. Sam is the owner of Sam's Bead Shop, an online bead store based in Norther…
Meet Soft Flex Company And SilverSilk Staff At The Whole Bead Show In Oakland

Meet Soft Flex Company And SilverSilk Staff At The Whole Bead Show In Oakland

Soft Flex Company is returning to Oakland next week. If you live in the area or are planning a vacation, you should visit us at this fun bead show, we will be with SilverSilk at booth 213! Oakland is a great place to visit in November. Historically, the Bay Area Bead Extravaganza ran during November. It was a strongly attended and incredibly diverse bead show full of in…
Weekly Video Recap: Macrame Bracelets, Halloween Jewelry, And Triple Loop Earrings

Weekly Video Recap: Macrame Bracelets, Halloween Jewelry, And Triple Loop Earrings

What a fantastic week for jewelry making videos! We learned how to make earrings with Sara Oehler. We made macramé bracelets with Kristen Fagan. We watched our friend Nealay Patel make a lovely necklace with Soft Flex Wire. And Sarah James from Jesse James Beads paid us a visit and designed jewelry with us. On Wednesday, Sara hosted a live bead sale on Facebook featuring gemstones and…
The Importance of Local Bead Shopping

The Importance of Local Bead Shopping

When I was about 16 years old. I fell in love with beads and beading. Do you know where and why? At my local bead store in Billings, MT, called the Bead Depot. The last I looked it was closing down. Definitely a sad sign of the times. I have worked in the  beading industry for about 20 years now. When I first entered, bead stores were being opened left and right, beading sections were…
Visit Soft Flex Company At The Whole Bead Show

Visit Soft Flex Company At The Whole Bead Show

Soft Flex Company is at The Whole Bead Show in November. Make sure you visit our booth (606, 608, 709). We will be showing you how to make jewelry. We will be selling beading wire, tools, and jewelry making supplies. We will be filming YouTube videos and live Facebook videos. If you enjoy Sara’s beading videos, this is a great chance to watch her in person.Sar…