This week was awash with rainy day inspiration. Makers and friends from around the web opened our themed jewelry making kit and created stunning designs. Kristen headed out to Ventura, CA, for
Craftcation and taught an earrings make and take project. We kicked off our new Live Sales with a Thursday show. Download our Live Sales App if you want to shop from your mobile device. Our sales air e…
There was a storm of creativity at Soft Flex this week. We celebrated our favorite company holiday - Kit Day. This is the day we unveil our latest jewelry making kit and release our newest mystery themed collection of beading supplies. If you missed the shower of beading inspiration on Kit Day, you can catch up with the video here. And make sure you visit our VIB group on Facebook. VIB is our comm…
Raise a mug of tea. Inhale the gossamer vapors of steam and enjoy the cozy aroma. Tea is a warm hug in a cup. We celebrated the month of March with a toast to this splendid liquid comfort. Our
Special Tea Design Kit (Sold Out) was earthy and wonderful. We even included an artisan spoon pendant that was the perfect dollop of amazing. If you love tea or just love the glamour of gallery quality…
Our Special Tea themed jewelry making kit was a celebration of everything tea. Tea is colorful, cozy, and delicious - just like our favorite beaded bracelet or necklace. Come see what was inside this lovely bag of beading supplies. Make sure you check out our other videos. Learn how to use piggy beads. Learn how to decorate a pendant with beads, a bezel, and Diamond Glaze. Learn how to design w…
We Celebrated
Kit Day this week and unboxed our recent Special Tea jewelry making kit. This collection of beading supplies was a celebration of the second most consumed beverage in the world - Tea! Inside was an elegant mix of wonderful colors and shapes - the piggy beads were an instant favorite. If you missed the fun on Kit Day, you can catch up with the video here. And make…
Art Deco originated in Paris in the early 1900s. Arts Décoratifs was a movement that was embraced by architects, popular culture, and fashion influencers. The style is associated with elegance and a timeless color palette. We can see this sophisticated aesthetic in the skylines of major American cities and it is deeply embedded in the culture of Miami. Art Deco is a classic that has evolved. To…