LUCKY Charms Jewelry Making Kit | Spring STYLE

LUCKY Charms Jewelry Making Kit | Spring STYLE

Happy St. Patrick's Day! Don't get pinched in March! Our leprechauns have created a whimsical jewelry making kit that will keep Irish eyes smiling! We revealed this little pot of gold this week and made a beaded bracelet with the contents. We spilled the beads and created a gorgeous tree of life with Soft Flex Craft Wire. It was a lucky week! Next week, Sara has an appearance on Jewel School on JT…
Tucson Treasures & A LOVE LETTER To Valentine's Day

Tucson Treasures & A LOVE LETTER To Valentine's Day

We were in Tucson last week. Kristen and Sara went on a wild gemstone hunt. They hand selected a collection of gorgeous beads from the best Tucson gemstone shows. We staged three EPIC Live Sales. This week, we returned home and created four stunning Goodie Bags that offer colorways of the Sonoran Desert. If you love the mystery of the Southwest, you are going to love these amazing collections! Che…
Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional gemstones and artisan glass. Sara and Kristen are YOUR personal shoppers! We broadcast three Live Sales this week and offered our inventory at great prices. These shows are open until late Monday night. There is still time to shop and buy your new favorite bead! You can shop from our Soft Flex App (th…
LOVE Letter JEWELRY Making Kit Reveal | Valentine's Jewelry Ideas

LOVE Letter JEWELRY Making Kit Reveal | Valentine's Jewelry Ideas

LOVE is in the air! We unboxed our Valentine's Day themed jewelry making kit this week. This kit is infused with passion and full of gorgeous beads. Sara made a bracelet and a pair of earrings. And we watched our friends, around the web, make their own amazing designs. Kristen showed us how to make an intention necklace for Chinese New Year. For this project, she designed a fiery homage to th…
Fall In LOVE With These Elegant JEWELRY Making Projects

Fall In LOVE With These Elegant JEWELRY Making Projects

The Great Bead Extravaganza is here! Midwinter Market 2026 kicks off on Friday, for preview night, followed by a weekend full of creative jewelry making tutorials and incredible discounts. We are going to be using our Kind Heart design kit for our TGBE projects. Get ready for Valentine's Day early with fun ideas from this collection of beading supplies. Or make a fun bracelet for Galentine's Day!…
Champagne Toast To A BOLD New Year Of GLAMOROUS Jewelry

Champagne Toast To A BOLD New Year Of GLAMOROUS Jewelry

Come ring in a new year of unbridled CREATIVITY with us! We are going to EXPLORE. We are going to learn new techniques. And we are going to welcome difficult projects and MASTER them! This is OUR year - we can make something memorable! Let go of your fear of failure. Nothing is perfect! But your next necklace can be a gallery quality jewelry design if you put your mind to it. Are you ready to make…