3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The third annual Customer Appreciation Week was an awesome event! We staged 15 jewelry making videos and discussions with industry leaders and designers. We had fun giveaways and lively conversations on each live show. CAW was our way of saying thank you to the friends and community that have supported our company for thirty years. It was a ton of fun! This was also a celebration of life. So…
Cool Off With Jewelry Making Videos And Join Us At Bead Fest In Lancaster, PA

Cool Off With Jewelry Making Videos And Join Us At Bead Fest In Lancaster, PA

Exciting news for the Soft Flex team! Sara received an award at Bead Fest in Lancaster, Pennsylvania. She was recognized as a Top 5 Community Leader in 2023 by the Interweave Bead & Jewelry Team. This award was given to shining stars in the creative community as an acknowledgment of their hard work and innovation. While at the show, Sara and Kristen explored the Maker Festivals and even too…
Under The Sea Jewelry Making Kit Reveal & Gemstones Sale

Under The Sea Jewelry Making Kit Reveal & Gemstones Sale

Did you join us for Kit Day this week? Kit Day is the last Wednesday of each month. On that day, we reveal the contents of our latest mystery kit and introduce our newest one. This time, we entered an underwater kingdom for our latest themed mix of jewelry making supplies. Escape the blazing heat. Life is much better down where it's wetter! This week, we also had a big bead sale. If you woul…
Wonderful Wire Wrapped Jewelry Projects And Beautiful Beaded Earrings

Wonderful Wire Wrapped Jewelry Projects And Beautiful Beaded Earrings

Want to learn how to stay stylish as the summer nears? Our beaded suncatcher idea is the ideal accessory for a green garden or pleasant pool area. Want to adorn your wardrobe with an easy breezy necklace or perfect pair of earrings? We have all of the jewelry making demonstrations you need to get inspired. Hurry and catch our Closeout items and Outlet specials and you can make gorgeous jewel…
7 Jewelry Making Videos - Learn How To Make These Gallery Quality Designs

7 Jewelry Making Videos - Learn How To Make These Gallery Quality Designs

Learn how to upgrade your jewelry making techniques. These seven videos will show you how to make gallery quality designs that do not cost gallery level budgets. Learn how to make mixed media jewelry. Learn how to make wire wrapped suncatchers. Learn how to use a palette of complementary colors. Check out our themed Design Kits and make a gorgeous necklace with the curated beads inside! This…
Beaded Kumihimo And A Visit To The Czech Republic For Our Curated Beads Collection

Beaded Kumihimo And A Visit To The Czech Republic For Our Curated Beads Collection

Do you love Czech Glass Beads? Make sure you grab one of our Czech Republic Surprise Collections. Our beading wizard, Sara Oehler, is your personal shopper for this exotic collection of lovely beads. Check out our virtual visit and see what we are purchasing for the collection! Also, if you love the look of beaded kumihimo braids, this is a great time to learn how to master the technique. Jo…