We staged a Zoom beading party with Andrew Thornton last week. He was our first Zoom guest. It was so much fun! We hope you were able to join us, if not, you can always check out the replay on our Facebook video page. We talked arts and crafts. Andrew gave us a walk through his lovely gallery. We discussed our themed design kits. We talked business and travel. And we made some fu…
Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an
interest an…
