Do you offer discounts for international customers? Yes, we do. Please email Info@SoftFlexCompany.com to have these discounts turned on before placing an order. Purchase an assortment of...

Galentine's Day and Valentine's Day are almost here! We have handmade jewelry ideas that you are going to fall in love with! These elegant and easy DIY jewelry projects will have you creating gallery

We are celebrating World Gratitude Day with our Grateful Heart jewelry making kit. This themed collection of beading supplies is a joyous mix of perky colors. This kit is sure to make your heart happy

We have an astounding mix of inspirational  jewelry tutorials for you this week! We love to learn new crafts and techniques that we can apply to our favorite hobby. How about you? Become a better jewe

Bellissima! The exotic colors of Italy's Amalfi Coast are perfect for sizzling summer jewelry! Our Amalfi Coast jewelry making kit is full of elegant supplies that capture the charm of this internatio

Did you join us for  Kit Day this week? We unboxed and revealed the contents of our most colorful jewelry crafting kit, yet - Love is Love. This rainbow themed kit is a spectacular spectrum of vivid t

We celebrated Kit Day this week. If you have never purchased a kit from us, you are missing out on a sweet treat! All of our kits are themed. The colorway inside is built around a holiday, an inconic

Oh my goodness - it's Kit Day! If you are like us, you look forward to this day all month. Kit Day is a Soft Flex holiday. It is the day we launch our newest mystery beading kit. We unbox our previous

Our Fabulous Flamingo jewelry making kit is an extravagant celebration of Mother Nature's most flamboyant animal. This beautiful bird is an icon of indulgent color and luxurious lifestyle. Party in pa

Our Wild Mushroom jewelry making kit is a celebration of mystical and amazing fungus. We love this bulbous capped beauty! We add it to pizza. We take in as health supplements. These lovely buttons are

My goodness, it's Kit Day! Kit Day is our favorite day of the month. It is a Soft Flex Company celebration. If you are a member of our VIB Facebook group or part of our social media community, you are

Do you want to jazz up your best brunch outfit? Our Brunching In Style jewelry making kit is an elegant mix of beads and supplies. This collection is perfect for a beginner beader or designer that wan

Spring and summer style is easy breezy with our Garden Gala jewelry making kit. Add a floral bed of beaded bracelets and necklaces to your wardrobe with this fresh mix of beads and supplies. This coll

The Great Bead Extravaganza is here! Midwinter Market 2026 kicks off on Friday, for preview night, followed by a weekend full of creative jewelry making tutorials and incredible discounts. We are goin

All That Glitters was our jewelry making kit themed around the glitz and glamour of an explosive New Year's Eve. We curated a kit that was full of elegant beading supplies and a promise for a hope