Happy St. Patrick's Day! Don't get pinched in March! Our leprechauns have created a whimsical jewelry making kit that will keep Irish eyes smiling! We revealed this little pot of gold this week and ma

What an amazing week. Two great videos. This on top of our preparations for the big bead show in Tucson. Soft Flex is going to be at booth #180 in the ballroom at  Casino Del Sol for the To Bead True

What a fun time to make some  jewelry! Spring is full of jubilant pastels, vibrant  greens, and golden yellows. It is a super bloom of color. Why not find a moment to design a  necklace and celebrate

Stay joyful and blissfully bead along with us! We are living in very unusual times. Shelter-in-place and isolation rules means that many of us are facing the coronavirus alone and without our peers to

The big event is here! The world's largest virtual bead show is back!  The Great Bead Extravaganza kicks off tonight with Preview Night. Meet the exhibitors and designers that make this beading bonanz

We celebrated Kit Day this week. Kit Day lands on the last Wednesday of each month. We debut our newest kit. We unbox our recent mystery themed collection of beading supplies. And we watch as our frie

Cupid has spoken! And who are we to argue? Our Star Crossed Lovers jewelry making Kit is a hit! Our latest collection of themed beading supplies is a gorgeous mix of rich red, sophisticated black, and

It is a month of gratitude and giving thanks at Soft Flex Company. We are celebrating Guardian Angels with our jewelry making kits. We are giving thanks with a GOLDEN TICKET to free coffee with our Th

We hope you are having a wonderful Wednesday! Today, we have collected some exciting  free jewelry project ideas from our best selling Trios Beading Wire Collections. Our Trios Packs are fun mixes of

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional gemstones and artisan glass. Sara and Kristen are YOUR personal shoppers! We broadcast three Live Sale

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

Do you need to scare up ideas for your handcrafted fall jewelry? Do you need a pair of haunting Halloween earrings? We have wonderful jewelry making videos for you this week. Learn how to make a beade

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Fall arrived almost a month ago. But you would not know it from the scorching heat outside. This week, temperatures started to come down. It finally feels like the season has changed. We are celebrati

Would you like to learn how to work with Soft Flex Craft Wire? Kristen has a great tutorial on how to wire wrap a heart pendant. Sara hopped on to tell everybody about our Tucson purchases and the new