The endless summer is here! An offshore wind is cooking up tasty waves and peeling swells. This is the perfect morning to ride a monster set. Hang loose! The line-up is full of friendly locals. The...

Beltane Festival Bead Mix is a Soft Flex Company exclusive and was included in our Beltane Festival Design Kit. If you loved this kit, you are going to love this vibrant mix of assorted beads. If you...

Celebrate renewal and abundance with our Beltane Festival jewelry making kit! The Beltane (bright fire) Festival is an ancient Gaelic celebration that marks the midpoint between the spring equinox...

Diamonds Are a Girl's Best Friend Bead Mix is a Soft Flex Company exclusive and was included in our Diamonds Are a Girl's Best Friend Design Kit. If you loved this kit, you are going to...

Double Rainbow Bead Mix is a Soft Flex Company exclusive and was included in our Double Rainbow Design Kit. If you loved this kit, you are going to love this splashy mix of assorted beads. If...

A thunderclap is the final blast of the symphony. The dripping rain is the end of the last movement. And now the encore begins. Clouds break and the sun reclaims the sky. A majestic rainbow towers...

The perfect kit for anyone getting started in wire wrapping and making your own wire components. This kit is exactly what you need to make your own DIY wire work jewelry. This kit is...

The perfect kit for anyone getting started in wire wrapping and making your own wire components. This kit is exactly what you need to make your own DIY wire work jewelry. This kit is...

The perfect kit for anyone getting started in wire wrapping and making your own wire components. This kit is exactly what you need to make your own DIY wire work jewelry. This kit is great...

The perfect kit for anyone getting started in beading and jewelry making. This kit is exactly what you need to make your own DIY necklaces and bracelets. This kit is great for beginners or...

A perfect kit for anyone to get started in beading and jewelry making. This kit is exactly what you need to finish a beaded jewelry design with professionally finished crimps. ...