New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

Our Festive Jewelry Projects & Christmas Ornaments Are Sweeter Than A Sugarplum!

Our Festive Jewelry Projects & Christmas Ornaments Are Sweeter Than A Sugarplum!

We are at the tail end of a fabulous year of jewelry making projects. We are exploring new colors and concepts. We love the Pantone Color Of The Year 2025 - Mocha Mousse. This indulgent color is rich and lovely. We think this color broadcasts elegance and good vibes. It is a wonderful accent for chilly winter themed projects. See how we add elements of this fashion forward tone to…
Holiday Jewelry With Soft Flex Beading Wire & Joee Balestrieri

Holiday Jewelry With Soft Flex Beading Wire & Joee Balestrieri

Holiday Jewelry With Soft Flex Beading Wire & Joee Balestrieri Sara Oehler spent time with the fabulous jewelry designer Joee Balestrieri of Joee's Jewelry! Joee shared these beautiful, holiday inspired bracelet and earring designs using Soft Flex Beading Wire. She used seed beads, Czech Glass beads, 2x2 Soft Flex Crimp Tubes, Magical Crimping Pliers and .019 Soft Flex Beading Wire. Joee…
Bling Up Your Ugly Christmas Sweater With Beautiful Jewelry

Bling Up Your Ugly Christmas Sweater With Beautiful Jewelry

December is a fabulous month for silly fashion. Be bold and wear your tackiest sweater. Grab the one with the Christmas lights that actually work! Everybody loves that one! Pair that ugly sweater with your reindeer antler headband. Nobody is going to call you out for this comfy cozy clash of colors. Now bring it all home with a gorgeous Christmas necklace. Seal the deal with the Christmas earr…
DIY Christmas Crafts & Handmade Holiday Decorations

DIY Christmas Crafts & Handmade Holiday Decorations

There is something special about handmade crafts for the holidays. It is easy to find a garland or ornament at a big box store, but creating your own adornments is going to add a wonderful personal touch. And DIY crafts does not have to mean stringing popcorn on a thread. You can create stunning decorations with your beading supplies and a small budget. Christmas crafts are great for children, t…