Visit A Professional Jewelry Designer's Studio

Visit A Professional Jewelry Designer's Studio

Ever wonder what a professional jewelry designer’s studio looks like? We asked Lori Anderson about her creative space. Lori is a  lampworker, bead stringer, and all around crafty person. She was kind enough to share some photos and talk about her space: For those of you who don't know me, I'm Lori Anderson, and I'm a full-time jewelry designer, avid reader, junk co…
How To String Beaded Jewelry When Your Beads Have Big Holes

How To String Beaded Jewelry When Your Beads Have Big Holes

A  beading wire that fills a bead hole will give the bead stability and aesthetic value. An unstable bead will wobble on its wire whenever the wearer of the bead moves. When the bead is quiet, it will sit at an odd and unattractive angle. How To String Beaded Jewelry When Your Beads Have Big Holes It would seem like a simple task to fill a bead hole with wire, but…
Free Beading Project Idea: Darling Dangle Earrings

Free Beading Project Idea: Darling Dangle Earrings

Look how artistic wire can be when used in this  earring design. We created a simple dangle with our flexible beading wire and made an elegant earring with very little effort or materials. This free beading project idea can be designed by beginners or professionals. All you need are the supplies,  tools, and a basic grasp on how to crimp your beading wire. If you…
Live Beading Show Replay With The Neon Nights Bead Kit

Live Beading Show Replay With The Neon Nights Bead Kit

Did you watch the  live Facebook video featuring our Neon Nights beading kit? If not, be sure to check out our video replay. Our Facebook shows are great, but not everybody can join us when we go live. We always make sure our videos can be replayed and watched after the fact. We also make sure to upload videos to our  YouTube channel so our viewers that do not lik…
Home Shopping Network Prefers Soft Flex Beading Wire

Home Shopping Network Prefers Soft Flex Beading Wire

Sara discusses her visit to one of our favorite home shopping networks,  HSN, of course. In 2010, HSN selected Soft Flex Beading Wire as their official flexible beading wire for every strung piece of jewelry. They chose our flexible beading wire after careful deliberation. Our beading wire surpassed their quality tests. Soft Flex was the most durable wire they tested. our flexib…
The Flexible Beading Wire Industry

The Flexible Beading Wire Industry

Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general: When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an interest an…