Live Beading Party With Sam Siegel Of Sam's Bead Shop: Sam's Bead Box Jewelry

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Live Beading Party With Sam Siegel Of Sam's Bead Shop Sam's Bead Box Jewelry Collage

Live Beading Party With Sam Siegel Of Sam's Bead Shop: Sam's Bead Box Jewelry

Sara Oehler had a live beading party with Sam Siegel of  Sam's Bead Shop to share "Below the Waves", his June 2023 Sam's Bead Box and a custom matching Soft Flex Trios Beading Wire Pack. Sam's Bead Shop is a U.S. online bead store based in Northern California. You can shop their website at

Sam was in the process of moving his shop to a new location and completely forgot that he was supposed to join Sara for the beading party until his sister called him.

From Sam:

I think it really started to sink in yesterday that this move is full steam ahead! I got so focused on making sure we were prepared for the movers on Friday that I managed to blank on my beading party with our friends over at Soft Flex Company! Sam!!!!

I finally answered Rachel’s call as I finished stuffing plastic totes into my car at Home Depot. She was checking in to see what was up. I felt pretty bad when I realized I dropped the ball. I was on a roll all day, checking off tasks for the move. That feeling came to halt pretty quick.

Luckily, Sara Oehler of Soft Flex is pretty awesome and understanding. She started the show having not heard from me. I popped on about 10 minutes late… from the Home Depot parking lot. Once we started chatting I realized, maybe this isn’t the worst thing and I can give myself some grace.

It became a unique moment to get to share a glimpse into the move. It’s something the whole crew and I are very excited about. I’m so excited that even my mundane plastic totes and first plant purchase for the new office felt like joyous things to share. Thanks again to Sara for keeping the show moving! I told her, we surely won’t forget this one!

Live Beading Party with Sara Oehler & Sam Siegel


Sam's Bead Box
Soft Flex Trios Beading Wire Pack
Soft Flex Craft Wire
Nylon Jaw Pliers
Round Nose Pliers
2x2mm Soft Flex Crimp Tubes
Magical Crimping Pliers

Here are the content's of "Below the Waves", Sam's Bead Box for June 2023.

Sara made this gorgeous summer bracelet using contents from Sam's "Below the Waves"  bead box along with the matching Soft Flex Trios Beading Wire Pack and Soft Flex Craft Wire.

Sam's Bead Shop Below the Waves Bracelet by Sara Oehler

Sam's Bead Shop Below the Waves Bracelet by Sara Oehler

Sara also made an Instagram Reel to create this matching necklace to go along with the bracelet.  Click here to watch the IG Reel.

Sam's Bead Shop Below the Waves Necklace & Bracelet by Sara Oehler

Here are the links for Sam's Bead Shop:

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Sara Oehler (pronounced Ay-ler) is a well-known jewelry designer living in the Bay Area. Sara is the author of several beading books, including her latest title, written with Kristen Fagan, Seed Bead Revolution. She has designed and written for numerous publications including: BeadStyle, Bead&Button, Bead Trends, Stringing, Jewelry in Fashion Trends, Simply Beads, The Flow and Today's Creative Home Arts. Currently, Sara is the Sales and Marketing Manager for Soft Flex Company.
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