New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

Surf's Up Summer STYLE & BEAD Shopping Network Information

Surf's Up Summer STYLE & BEAD Shopping Network Information

Summer is just around the corner. We are already making beachy bracelets and surf inspired necklaces with our latest jewelry making kit - Surf's Up! This STUNNING collection of beading supplies is an homage to the warm sands and cool waves. We have avoided making this your average collection of shell, bone, and shark teeth in favor of gallery quality beads and findings that will upgrade your sunba…
Finished Jewelry Designs From Our Beltane Festival Beading Design Kit

Finished Jewelry Designs From Our Beltane Festival Beading Design Kit

Our Beltane Festival jewelry making kit is a radiant celebration of spring and summer. We are dancing around the maypole and making colorful jewelry with this collection of vibrant beading supplies. This kit is full of positive energy and sure to elevate your seasonal jewelry. Have you purchased one of our amazing kits yet? Each mystery kit we sell is a themed colorway. Inside, you will find…
BEACH Jewelry, BEADING Parties, BANGLE Bracelets & More!

BEACH Jewelry, BEADING Parties, BANGLE Bracelets & More!

Summer is almost here and we are gearing up for beach weather. Do you want to DAZZLE the surf with a stunning necklace? We have a gallery quality design that you are going to love! We had a blast with Nishka from Eureka Crystal Beads. We opened a Collection of Eureka beading supplies and made a stunning jewelry set! During this beading party, we got a ton of requests on how to make Sara's bracelet…
Let Your Creativity BLOSSOM With These SPRING Jewelry Making Project Ideas

Let Your Creativity BLOSSOM With These SPRING Jewelry Making Project Ideas

It is a beautiful spring day! The sun is gleaming and the flowers are swimming in the soft breeze. Has Mother Nature inspired you to animate your wardrobe? We have a collection of jewelry making videos in this recap that will give you some great ideas! Be fashion forward this season with radiant bracelets and dazzling earrings! Learn how to wire wrap a tassel or pendant. Learn how to string a glor…