Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
The Flexible Beading Wire Industry
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to ha…
Soft Flex Beading Wire is available in four diameters. Let us help you figure out which diameter is most suited for the jewelry you are making. Watch the video below and reference the diameters to make an informed descision. Larger diameters will withstand abrasive beads and rough handling (rocking back and forth on the wrist). Smaller diameters are fantastic for delicate beads like pearls and tin…
