Jan 31st 2025

Star Crossed Lovers Design Kit Reveal & Cute Winter Jewelry

We recently had a clever coupon called COLDHEART. This was a play on the weather and the upcoming holiday. This week, we watched videos that embodied this mix of frosty chills and fiery passion. Do you need to make a bracelet for a best friend? Would you like Valentine's Day necklace ideas? Do you just want a gorgeous jewelry design to help you brave the cold? You have found the right recap! Join…

Jan 24th 2025

Get A Galentine's Day Party Preview With Deb Floros & Rachel Mallis

We love creating exciting jewelry with our friends. Recently, we enjoyed beading parties with two fabulous designers that will join us for our Galentine's Day celebration. Want to see what you can look forward to? These videos will give you an idea of the fun and talent that is in store for the DIY jewelry making party. The designs they created are probably not going to be related to what they mak…

Dec 26th 2024

Mocha Mousse Is The Pantone Color Of The Year 2025

What do you think of Mocha Mousse? This earthy brown color can be many things to many people. During the holiday season it is warm logs in a glowing hearth. It is the fragrant whisper of a cup of hot chocolate. This color is modest and indulgent all at once. Pair it with metals for a glamorous look. Intertwine it with cold blue or fiery red for a visual pop! It is comfort and high fa…

Dec 24th 2024

Finished Jewelry Designs From Our Ugly Sweater Beading Design Kit

We celebrated National Ugly Sweater Day with a kitschy holiday kit. If you like having fun with jolly jewelry, this bundle of beading supplies was a sweet treat! Check out the finished jewelry designs from this kit and join us for Kit Day. Kit Day is a Soft Flex Company 'holiday' that occurs on the last Wednesday of each month. Because Christmas is tomorrow, this is one of the rare times…

Nov 26th 2024

Finished Jewelry Designs From Our Badlands Beading Design Kit

Our Badlands Design Kit was an unconventional collection of fall themed beading supplies. We wanted an autumn colorway, but we wanted to express it without seasons, leaves or a pumpkin motif. We love these iconic themes but we wanted this kit to feel different. This collection is an homage to the rugged landscape of the Badlands National Park in South Dakota. It has the earthy tones of autum…

Nov 22nd 2024

Festive & Elegant Jewelry Project Ideas For A Chilly November Day

The weather outside is frightful. Well, maybe not frightful, but it has gotten a lot colder. We are keeping warm with jewelry making projects. Stay inside, turn the heat up, and get cozy. We have fantastic videos for you. Learn how to make ear wires that accomodate big beads. Learn how to make a necklace with a curated seed bead collection. Decorate your Christmas tree with delicious candy the…