6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

6th Annual Customer Appreciation Week - The Jewelry Making Demonstrations

Soft Flex Company's Customer Appreciation Week is back! We cannot believe this is the sixth year of this wonderful event. If you have not joined us before, Customer Appreciation Week (or CAW), is a celebration of small crafting businesses and the innovators that keep this industry exciting! We stage a week of free jewelry making tutorials. Three videos each day! If you love the featured designers…
Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Soft Flex Beading Wire FAQ, Bead Shopping Network & CAW Preview

Have you ever wondered why there are different diameters of beading wire? Do you know the best diameter to use for your next project? Sara gave us a deep dive into Soft Flex Beading Wire and answered your questions. This week, friend Monica Dockery (Sparkle by Monica) discussed the newest formula of our sparkl-rrific wire - Extreme Flex Beading Wire. And, we have a TON of amazing videos and sales…
Under The Stars | A Meteor Shower Of Jewelry Making Projects

Under The Stars | A Meteor Shower Of Jewelry Making Projects

We revealed our Under the Stars jewelry making kit at the beginning of the month. This kit evokes the wonder of the heavens above. And just in time! This week, the Perseid Meteor Shower graced our skies. If you found a dark spot to gaze upwards, you might see fifty to one hundred shooting stars race across the sky each hour. Come check out the galactic goodies we made with this lovely set of beadi…
5th Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

5th Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The 5th annual Customer Appreciation Week was an amazing event. We filmed fourteen live JEWELRY making demonstrations and had an EPIC live GEMSTONE and BEAD sale! We had beading parties with creative designers and we had a good time exploring the wonderful goodies our friends are selling at their small businesses. We learned so much and had a great time! If you did not catch the excitement live, y…
BEAD Shopping Network, FREE Jewelry Making Classes & WILD Mushroom Designs

BEAD Shopping Network, FREE Jewelry Making Classes & WILD Mushroom Designs

If you love buying beautiful BEADS with BIG discounts, make sure you check out the Bead Shopping Network this weekend! Friday is going to be a full day of LIVE bead sales. You can shop the replays until Monday. You can also win a grand prize if you follow along and collect the secret words from each show. Check out the details in the video below. Also, Customer Appreciation Week is coming. CAW is…
BEWITCHING Jewelry & ALLURING Projects With Our ENCHANTED Forest Kit

BEWITCHING Jewelry & ALLURING Projects With Our ENCHANTED Forest Kit

We had a spellbinding week of creative fun! Our new Enchanted Forest jewelry making kit is a themed collection of beading supplies that will allow you to create the most captivating necklaces and jewelry sets. This assortment of enthralling beads is sure to evoke a sense of magic and mystery as you string your next jewelry design. We also kicked off our Customer Appreciation Week celebration. The…