May 3rd 2024

Exotic Flower Jewelry, Barbie Jewelry, Beading Therapy & More!

We have a brilliant collection of Exotic Blooms themed jewelry making videos for you this week. A pretty flower necklace is great for spring or summer! Stay cool with colorful flower earrings. Do you love Barbie jewelry? Learn how to make dainty jewelry that Barbie can wear! This is a great project to share with the little ones in your life. May is Brain Tumor Awareness Month. This terrible diseas…

Jan 30th 2024

Finished Jewelry Designs From Our Deco The Halls Design Kit

Art Deco originated in Paris in the early 1900s. Arts Décoratifs was a movement that was embraced by architects, popular culture, and fashion influencers. The style is associated with elegance and a timeless color palette. We can see this sophisticated aesthetic in the skylines of major American cities and it is deeply embedded in the culture of Miami. Art Deco is a classic that has evolved…

Jan 9th 2024

Deco The Halls Beading Party With Kate Richbourg & Abbi Berta

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And download our app here - Soft Flex App. If you would like to be notified when a sale is coming, sign up for our texts. Deco The Halls Beading Party With Kate Richbourg & Abbi Berta Sara Oehler had a be…

Jan 5th 2024

Our Art Deco Jewelry Making Kit Is A New Year's Hit!

Are you ready to explore a bold new year with us? We kicked off the celebration with our Deco the Halls Design Kit. This kit is an elegant New Year's Eve gala and a nod to the classic style of Art Deco. This selection featured the glam of rich black beads, the mixed metal song of gold and silver, a dash of white - a fresh slate and new beginning. This mix of beading supplies is one of the most gra…

Apr 21st 2023

Learn How To Crochet With Craft Wire & TGBE Spring Fling 2023 Is Here!

The Great Bead Extravaganza Spring Fling 2023 is here! The world's largest virtual bead show is online this weekend. There will be free jewelry tutorials, big big sales, and divine artists sharing inspirational crafts. Make sure you reserve a little time for the beading celebration. Live shows during the event are amazing - meet your favorite jewelry designer and learn a new technique! Giveaways a…

Apr 7th 2023

Cherry Blossom Jewelry Kit And Free Daisy Stitch Pattern & Project

We are celebrating spring at Soft Flex Company! Would you like ideas for your next seasonal jewelry project? We have cherry blossom necklace and earrings designs with our latest themed jewelry kit. We have a gorgeous free daisy stitch pattern that you are going to love! We have tips and tricks from the pros. Learn how to make flower jewelry that is perfect for your favorite spring outfit. Cel…