Jewelry Design: Dreamy Greens In The Catskills With Margie Deeb

Jewelry Design: Dreamy Greens In The Catskills With Margie Deeb

We are having an amazing week. We are celebrating Sara's twentieth anniversary with Soft Flex Company. Tomorrow is her birthday. And our friend Nealay is visiting us. There is a lot of excitement here. If you would like to tell Sara congratulations, visit our Facebook group – VIB and post your thoughts. We love Margie Deeb's intimate knowledge of colors and we wanted to re-share s…
Jewelry Designer Sara Oehler's 20 Year Anniversary With Soft Flex Company

Jewelry Designer Sara Oehler's 20 Year Anniversary With Soft Flex Company

Happy Wednesday! It is a week of celebration around here. We are glad you have joined our jubilee. Sunday was a great day of reflecting and cherishing our mothers (and spoiling ourselves). Yesterday,  Nealay joined us for a  live video to make jewelry and have a design party with Sara. Today, we are honoring Sara for her twenty year anniversary with  Soft Flex Company. And Friday is…
3 Captivating Jewelry Designs You Can Make With Our Romance Trios Beading Wire Packs

3 Captivating Jewelry Designs You Can Make With Our Romance Trios Beading Wire Packs

A trail of rose petals on the floor. A bottle of Chardonnay chilling in an ice bucket. The stirring sounds of Vivaldi whispering through the house. Passion and devotion are on the menu.  Romance Trios Beading Wire is a tender collection of affectionate colors that are sure to make your next jewelry design alluring! We have a large assortment of color beading wire to shop from. We have 3…
Jewelry Design: Discovering The Treasure In Failure With Margie Deeb

Jewelry Design: Discovering The Treasure In Failure With Margie Deeb

Today we are going to talk about a naughty word – destruction. Destruction is failure, carnage, and loss. It isn't a pleasant word. So why are we going to talk about it? Destruction is important. Destruction is the end of one process. But – it is the sister of creation. We must destroy so that we can create. We must destroy a hank of beads to create a necklace. We must destro…
New Tools, Beading Wire, And Findings For Jewelry Making

New Tools, Beading Wire, And Findings For Jewelry Making

If you have watched any of our jewelry making videos on YouTube or Facebook, you can probably tell that we are a company of beaders that love designing jewelry. Every person in our little family is an avid jewelry designer. We love Soft Flex Beading Wire and we love any tool that can enhance our creations. The last couple of months, we have been very busy adding new inventory t…