The Flexible Beading Wire Industry

The Flexible Beading Wire Industry

Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general: When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an interest an…
Free Beading Project Idea: Swarovski Cosmic Triangle Crystal Knit Bangle And Necklace

Free Beading Project Idea: Swarovski Cosmic Triangle Crystal Knit Bangle And Necklace

Knitting spools are our favorite tool at the moment. We love using Soft Flex Wire and Craft Wire to create beautiful designs. The finished look is absolutely elegant. We wanted to share this free beading project with you so you can enjoy this craft yourself. Knitting spools are very easy to learn and great for a casual craft. You can multitask and watch TV while knitting. You can enjoy a cup…
Knitting On A Spool With Soft Flex Beading Wire And Craft Wire

Knitting On A Spool With Soft Flex Beading Wire And Craft Wire

Do knitting spools look familiar? If so, it is likely that you had one as a child. You may have had a wooden knitting spool with nails hammered into the top. Perhaps it was a gift from an industrious grandfather that loved carpentry and working with wood. If you are younger, you may have been gifted a plastic knitting spool from a big box store. Yarn was a good option with these knitting…
Watch Soft Flex Company Videos on YouTube

Watch Soft Flex Company Videos on YouTube

Did you know  Soft Flex Company has a YouTube video channel? We have been working on a video library that showcases our love for our favorite craft. When Soft Flex was first conceived, owners Scott Clark and Mike Sherman wanted to create a company that was focused on education and community. They wanted to sell the tools that a professional designer would use to create jewelry and then show t…
Crimping A Single Strand Of Soft Flex Beading Wire With Magical Crimpers

Crimping A Single Strand Of Soft Flex Beading Wire With Magical Crimpers

Crimping A Single Strand Of Soft Flex Beading Wire With Magical Crimpers Sara Oehler shows how to make a head pin using one strand of  Soft Flex beading wire, a 2x2mm crimp tube and the Magical Crimpers. Join our Facebook group – VIB. Stay in the know. Stay up to date. From our bead shows to our video shows and sales, you can stay in touch with us. The community is fu…
Free Beading Project Idea: Agate And Crystal Set

Free Beading Project Idea: Agate And Crystal Set

Agate And Crystal Set Agate And Crystal Set Designer Kristen Fagan Materials Soft Flex Extreme 24K Gold Plated Wire, .019 Diameter - 32" 14mm Fire Agate Polished Round Bead - 18 pcs 6mm Gold Plated Light Sapphire Crystal Squaredelle - 20 pcs 8mm Light Colorado Topaz Swarovski Crystal Round Bead - 4 pcs 2x2mm Gold Filled Crimp Tube - 4 pcs 18K G…