Home Shopping Network Prefers Soft Flex Beading Wire | HSN Shopping

Home Shopping Network Prefers Soft Flex Beading Wire | HSN Shopping

Sara discusses her visit to one of our favorite home shopping networks, HSN, of course. In 2010, HSN selected Soft Flex Beading Wire as their official flexible beading wire for every strung piece of jewelry. They chose our flexible beading wire after careful deliberation. Our beading wire surpassed their quality tests. Soft Flex was the most durable wire they tested. our flexible wire had the…
The Flexible Beading Wire Industry | Soft Flex Wire

The Flexible Beading Wire Industry | Soft Flex Wire

Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general: The Flexible Beading Wire Industry When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to ha…
FREE Beading Project Idea: Swarovski Cosmic Triangle Crystal Knit Bangle & Necklace

FREE Beading Project Idea: Swarovski Cosmic Triangle Crystal Knit Bangle & Necklace

Knitting spools are our favorite tool at the moment. We love using Soft Flex Wire and Craft Wire to create beautiful designs. The finished look is absolutely elegant. We wanted to share this free beading project with you so you can enjoy this craft yourself. Knitting spools are very easy to learn and great for a casual craft. You can multitask and watch TV while knitting. You can enjoy a cup of co…
KNITTING On A SPOOL With Soft Flex Beading Wire & Craft Wire

KNITTING On A SPOOL With Soft Flex Beading Wire & Craft Wire

Do knitting spools look familiar? If so, it is likely that you had one as a child. You may have had a wooden knitting spool with nails hammered into the top. Perhaps it was a gift from an industrious grandfather that loved carpentry and working with wood. If you are younger, you may have been gifted a plastic knitting spool from a big box store. Yarn was a good option with these knitting spoo…
Watch Soft Flex Company's JEWELRY MAKING Videos On YouTube

Watch Soft Flex Company's JEWELRY MAKING Videos On YouTube

Did you know  Soft Flex Company has a YouTube video channel? We have been working on a video library that showcases our love for our favorite craft. When Soft Flex was first conceived, owners Scott Clark and Mike Sherman wanted to create a company that was focused on education and community. They wanted to sell the tools that a professional designer would use to create jewelry and then show t…
Crimp A Single Strand Of Beading Wire With Magical Crimpers | LIFE HACK

Crimp A Single Strand Of Beading Wire With Magical Crimpers | LIFE HACK

Learn how to finish a secure crimp with a single strand of wire. This little life hack will make it easy to finish your jewelry if you are doing a simple single wire design or illusion jewelry. The finished crimp will stay SECURE and strong with this tip. Watch the video to see how we do it! Crimp A Single Strand Of Beading Wire With Magical Crimpers | LIFE HACK Sara Oehler shows how to make a h…