Look how artistic wire can be when used in this
earring design. We created a simple dangle with our flexible beading wire and made an
elegant earring with very little effort or materials. This free beading project
idea can be designed by beginners or professionals. All you need are the
supplies,
tools, and a basic grasp on how to crimp your beading wire. If you…
Did you watch the
live Facebook video featuring our Neon Nights beading kit? If not, be sure to check out our video replay. Our Facebook shows are great, but not everybody can join us when we go live. We always make
sure our videos can be replayed and watched after the fact. We also make sure
to upload videos to our
YouTube channel so our viewers that do not lik…
Sara discusses her visit to one of our favorite home shopping
networks,
HSN, of course. In 2010, HSN selected Soft Flex Beading Wire as their official
flexible beading wire for every strung piece of jewelry. They chose our flexible beading wire after
careful deliberation. Our beading wire surpassed their quality tests. Soft Flex
was the most durable wire they tested. our flexib…
Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped his business, the business of bead stores, and the craft industry in general:
When we created Soft Flex Beading Wire, in the early 1990's, we knew we were going to have to build an
interest an…
Knitting spools are our favorite tool at the moment. We love
using Soft Flex Wire and Craft Wire to create beautiful designs. The finished
look is absolutely elegant. We wanted to share this free beading project with
you so you can enjoy this craft yourself. Knitting spools are very easy to
learn and great for a casual craft. You can multitask and watch TV while
knitting. You can enjoy a cup…
Do knitting spools look familiar? If so, it is likely that
you had one as a child. You may have had a wooden knitting spool with nails hammered
into the top. Perhaps it was a gift from an industrious grandfather that loved carpentry
and working with wood. If you are younger, you may have been gifted a plastic knitting
spool from a big box store. Yarn was a good option with these knitting…