Weekly Video Recap: Learn How To Make Jewelry Fit For A (Snow) Queen

Weekly Video Recap: Learn How To Make Jewelry Fit For A (Snow) Queen

What an amazing end to an amazing year! We hope your New Years celebration was as glorious and exciting as ours. At Soft Flex Company, we are all invigorated and ready to make some magical jewelry. Are you ready to rev your creativity? This week we have been designing some majestic earrings and necklaces with beads from our  Snow Queen Design Kit and bead mix. Let's w…
Jewelry Design: How Intense Is Your Color with Margie Deeb

Jewelry Design: How Intense Is Your Color with Margie Deeb

Do you know how the intensity of a color can affect your jewelry designs? Color intensity refers to the purity of a color hue. If a color has been saturated with a dark or light tone, it will change the intensity of that color. Intensity does not refer to the light value of a color, just the purity of the color. Sound confusing? Let's learn about how contrasting intensity…
Weekly Video Recap: Learn How To Make Fun Rainbow Earrings, An Exciting Live Sale, And A Clever Throwback Video

Weekly Video Recap: Learn How To Make Fun Rainbow Earrings, An Exciting Live Sale, And A Clever Throwback Video

My goodness, how is it Friday already? We had a great week of big  beading sales and fun jewelry making videos. How was your week? We hope you designed a wonderful necklace or three. We hope you had a chance to restock your jewelry design kit with the big Closeout sale that launched this week. We hope your week was as amazing as ours! Kristen kicked off this week w…
5 Amazing Soft Flex Beading Wire Colors for Making Jewelry

5 Amazing Soft Flex Beading Wire Colors for Making Jewelry

Thank goodness it's Tuesday! We crawled over that dreadful Monday hump and the week has begun proper. Let's look at  color beading wire today. Black and white has it's place in jewelry. Grayscale can be emotive and sophisticated. But there is nothing like color. Color is vibrant and alive. Color can turn a boring design into a pulsing and stunning piece that cannot be ignored. Colo…