Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional gemstones and artisan glass. Sara and Kristen are YOUR personal shoppers! We broadcast three Live Sales this week and offered our inventory at great prices. These shows are open until late Monday night. There is still time to shop and buy your new favorite bead! You can shop from our Soft Flex App (th…
Spotlight On Our VIB Jewelry Making Community: Designer Diane Humphrey

Spotlight On Our VIB Jewelry Making Community: Designer Diane Humphrey

Our VIB jewelry making community is full of creative crafters and uncommon artists. Talented jewelry designers from all over the world post their creations daily. It is an exciting hub of inspirational media and educational messages. Today, we are putting the spotlight on one designer, Diane Humphrey of Artistic Metals and Gems. Diane has traveled all over the globe. She currently…
Jewelry Design: Designing With Color And Texture with Lisa Kan

Jewelry Design: Designing With Color And Texture with Lisa Kan

Today we have an article from  Lisa Kan. Lisa is a published author, glass artist, and jewelry designer. She left a career as an engineer to pursue her love of jewelry making and has never looked back. She has some great jewelry design tips and tricks. She has advice on how to choose color, interesting textures, glitz, and how not to overdo a piece. If you do not…
Visit Our Gallery In Sonoma

Visit Our Gallery In Sonoma

You should come visit our gallery! We love to meet new beaders and professional jewelry makers. It is a great time to come visit us and see our collection of gemstones and beads. We also carry jewelry tools and supplies. You can find everything you need to design your next necklace or refill your beading tool  kit. Our Sonoma Gallery is open by appointment only. We welco…
Live BEAD SALES | A Sneak Peek

Live BEAD SALES | A Sneak Peek

You missed our latest bead sale. Don't miss it next time. Buying jewelry making supplies is not the fun part. Buying the shiny stuff is. Gemstones, beads, and lampwork are all on the table for this auction. We delve into Mike’s personal collection. Mike has traveled the world buying the finest beads and artisan glass. He is a lover of all things beaded and…