Have you shopped our live sales before? Our live sales feature one-of-a-kind finds and rare goodies. We have lampwork beads, artisan metals, pendants, gemstones and so much more! We started our live shows over a decade ago, on
Facebook. Our community grew and grew. We had to take a break at the end of last year as we dealt with the loss of a dear friend, and company founder. We are now back…
Parisian Couture Jewelry Making Design Kit Reveal
Unboxing Beading Kits for Beginners and Jewelry Making Professionals - Learn How To Make Jewelry!
Every month, we create a new beading kit with a new theme. Unfortunately, this kit sold out, however the next kit is available today at SoftFlexCompany.com. We reveal our kits on the last Wednesday of the fo…
What a delightful week! We have some wonderful
jewelry making project ideas for you. Want to learn how to work with a loom? Bead weaving on a loom is a fun way to elevate your designs and expand your creative talents. We also showed you how to make bracelets that look like that came from a gallery, on a budget! We have videos on how to make DIY earrings that you will love. And we h…
We had a fabulous and colorful week. How about you? Spring cleaning chores are fun when you are making jewelry and playing with beading supplies. This week, we moved our Chrysoprase color beading wire into our Closeout section and we added a bunch of Outlet items to our store. What does that mean for you? You get to save a bunch of money on a luscious beading wire color and grab…
Good Friday, makers! Did you design something wonderful this week? We hope so. If not, we have some fantastic jewelry making projects for you. You are sure to find some inspiration in our recap. You might even learn a new technique! Have you used
Magical Crimping Pliers? We make it easy to master this tool. Join us for a video binge. Catch up on trending Pantone colors. See how bea…
What a glorious week of creativity! We celebrated
Kit Day on Wednesday. Kit Day is a Soft Flex Company holiday. We opened our Egg Hunt Design Kit (Sold Out). This themed jewelry making kit was a real Easter egg - it was loaded with surprises and bouncing colors! Don't be a mad hatter if you missed out, we still have Egg Hunt Bead Mixes and Bead Strands in our warren. We also bunny…