BEAUTIFUL Jewelry, BEADING Parties & Creative PROJECTS

BEAUTIFUL Jewelry, BEADING Parties & Creative PROJECTS

It was a BIG week of beading parties at Soft Flex Company. Our Free Spirit Beader, Kristen, headed off to join Jill Wiseman for a beading party. Back home, Sara and Jenifer Miller enjoyed some quality creative time with our Enchanted Forest Design Kit. Around the web, we watched our friends design with this lovely kit. If you fancy a little magic while your string your beads, you cannot go wrong w…
Bead Shopping Network: Boutique Bead Shop Live Sales!

Bead Shopping Network: Boutique Bead Shop Live Sales!

Boy, do we have a treat for you! If you enjoyed the big savings and fun of our Holiday Market Shop Hop, you are going to love the Bead Shopping Network! We are bringing six fabulous bead shops together for a stellar day of excitement and deals. Each company will be hosting a Live Sale. Each Live Sale will take place after the previous one concludes. If you watch each sale and collect the secret fl…
3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

3rd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The third annual Customer Appreciation Week was an awesome event! We staged 15 jewelry making videos and discussions with industry leaders and designers. We had fun giveaways and lively conversations on each live show. CAW was our way of saying thank you to the friends and community that have supported our company for thirty years. It was a ton of fun! This was also a celebration of life. So…
2nd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

2nd Annual Customer Appreciation Week - All The Jewelry Making Demonstrations In One Place

The second annual Customer Appreciation Week was an amazing week of jewelry making demonstrations. We enjoyed spending quality time with the bead stores and designers that make this industry incredible. CAW was our thank you to our community and friends that kept our small business alive during the pandemic. If you missed a moment or just want to relive a memory, this is the place to find al…
Learn How To Use Ammonite Czech Glass Beads In 3 Different Jewelry Designs

Learn How To Use Ammonite Czech Glass Beads In 3 Different Jewelry Designs

Learn How To Use Ammonite Czech Glass Beads In 3 Different Jewelry Designs Kristen Fagan and I had a blast filming a Live Beading Party on Zoom. We streamed it to the Soft Flex Company Facebook page. We had fun hanging out with the amazing and talented Jill Wiseman of  JillWisemanDesigns.com.  Jill is an excellent bead weaving artist, author and teacher. She has an incredibl…
Zoom Party! Meet Jewelry Designer Jill Wiseman

Zoom Party! Meet Jewelry Designer Jill Wiseman

We love  Zoom parties! Last month, we featured guest Andrew Thornton. This month, we followed up with jewelry designer Jill Wiseman. Jill is an amazing talent and business owner. If you are a jewelry designer, you are probably familiar with her work, her YouTube channel or her online store. You will love her insight and experience. If you are a beginner, this is a great…