Happy Holidays! Nutcracker Jewelry Making Design Kit Reveal

Happy Holidays! Nutcracker Jewelry Making Design Kit Reveal

Make a wish come true this holiday season! We celebrated  Kit Day this week and launched our newest jewelry making challenge kit. Proceeds from our Make-A-Wish themed kit will go to a wonderful organization that is looking to make an impact on critically ill children's lives. We also have some great gift giving ideas that won't hurt your pocketbook. Spread some cheer and send s…
Live Beading Party! Meet Jewelry Designer Tricia Giazzon, Owner Of Pink Poodle Jewelry Studio

Live Beading Party! Meet Jewelry Designer Tricia Giazzon, Owner Of Pink Poodle Jewelry Studio

Did you catch our Beading Party featuring Tricia Giazzon and Juliana Avelar, owner of Jewel Loom? Tricia showed us how easy it is to use the loom with Soft Flex Wire. She made a gorgeous pair of earrings that you are going to love. We wanted to see what other creative designs she has and what her social media offers. Check out her stunning collection of jewelry and learn more abo…
Free Jewelry Making Project Ideas For Fabulous Fall Fashion

Free Jewelry Making Project Ideas For Fabulous Fall Fashion

The chilly winds of fall are blowing and summer seems like a distant memory. Historically, the colder months may have seen an uptick in jewelry making as people gathered around a warm hearth and made crafts to keep their hands busy and warm. If you are feeling creative and want to have a Zen moment of creativity, check out this week's  recap and get inspired to make a gorgeous piece of j…
Pink Warrior Support Squad Jewelry Making Design Kit Reveal

Pink Warrior Support Squad Jewelry Making Design Kit Reveal

Every month, we create a new beading kit with a new theme. The newest kit is available now at SoftFlexCompany.com. We reveal our kits on the last Wednesday of the following month. Then, it is your turn to design and share your projects into our Very Important Beading Studio Facebook Group. If you'd like to join us in the design challenge next month, buy our latest kit and…
Jewelry Making For A Cause For Breast Cancer Awareness Month

Jewelry Making For A Cause For Breast Cancer Awareness Month

We celebrated  Kit Day this week. Kit Day is our company creative holiday. On this day, we release our latest themed jewelry making kit and unbox the previous. This Kit Day was very special to us. We unboxed our October kit that was created in honor of Breast Cancer Awareness Month. Proceeds from this kit went to a charity we love, the National Breast Cancer Foundation. This di…
5 Great Bead Extravaganza Videos Featuring Soft Flex Products - Fall Fest 2022

5 Great Bead Extravaganza Videos Featuring Soft Flex Products - Fall Fest 2022

The Great Bead Extravaganza is the world's most exciting virtual bead show. You can visit this massive celebration of beading and jewelry making from the comfort of your couch. If you have never visited a trade show like this in person, this is the closest you can get to the energy and sales of an actual event. Fall Fest 2022 was a rousing success. The presenters gathered for preview nig…