We celebrated our favorite day of the month this week -  Kit Day. The last Wednesday of each month is a Soft Flex Company 'holiday'. It is a day when we unbox our most recent kit and announ ...

The trendsetting jewelry designers at the Great Bead Extravaganza are exploring the fashion and styles that you will be wearing this fall and winter. If you want to engage with the prese ...

Do you have old jewelry you never wear? Do you have jewelry tools you never use? Do you have overstocked or unwanted beads? Our friend Kathy Corbin needs your help! Kathy has been a volunteer w ...

We think Nealay Patel is a master of mixing different jewelry making media and turning his simple beading supplies into gallery quality masterworks. Today, we are looking at how creatively he coup ...

Hurry! You still have time to make your sweetheart a handmade Valentine's gift! You still have a couple of weeks to string a necklace for your bestie and celebrate Galentine's Day! This week, ...