The spooky season is almost here and we have gone a little batty with excitement! We unboxed a mysterious jewelry making kit this week and got a little Gothic with the themed collection of beading sup

December is a fabulous month for silly fashion. Be bold and wear your tackiest sweater. Grab the one with the Christmas lights that actually work! Everybody loves that one! Pair that ugly sweater with

What are your resolutions? We resolve to look fabulous in 2025! Our All That Glitters Design Kit is an elegant collection of beading supplies that makes it easy to make gallery quality jewelry. Make t

If you love making jewelry, you definitely want to check out our recap on the amazing demonstrations we found this week. So many great tips are in store for you! Learn how our themed beading kits are

Do you love elegant jewelry and glamorous fashion? This week we released our Diamonds are a Girl's Best Friend jewelry making kit and celebrated the decadence of shimmer and sparkle. This kit is for M

We celebrated the cool breeze outside with fabulous jewelry making projects. Our Beltane Festival kit is a themed collection of beading supplies. It is perfect for the colorful months of spring. Krist

The spooky season has arrived and we are welcoming the frights with a classic battle of good and evil. We revealed our Wicked Brew jewelry making kit this week. Wicked Brew is an homage to Wicked. We

Our Black Brilliance jewelry making kit is loaded with stunning beads and supplies. The colorway is timeless, but perfect for a stunning gothic Halloween design. We created this kit for The Great Bead

If you have not visited our Live Sales, this is a GREAT week to check out the fun. We have INCREDIBLE new items from Ava Motherwell and so much more! You can't beat our discounts and deals and our inv

It has been an amazing week at Soft Flex Company. Sara, our beading and jewelry making guru, delivered her first boy on Thursday! Baby boys are wonderful. We are so excited for the Oehler family. You

Our VIB jewelry making community is full of creative crafters and uncommon artists. Talented jewelry designers from all over the world post their creations daily. It is an exciting hub of inspirationa

Spring is here! It is time to brighten your wardrobe with floral jewelry and accessories.  Soft Flex Craft Wire is a fun way to usher in the new season. We have 9 wire wrap jewelry project ideas for y

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

Art Deco is elegance defined. This classic style conveys a wonderful sense of glamour and wealth. This week, we explored visionary jewelry with our themed Deco the Halls design kit. This kit was a lit

We are enjoying a summer of love and harmony. Making jewelry is a great way of making peace with stress and worry. Working our creative muscles and training our brain to see the beauty in all things i