We are exploring a galaxy of crafting inspiration. Our Under the Stars jewelry making kit is full of cosmic pendants and shimmering beads. This glowing collection will evoke the wonder of a brilliant

We are looking forward to a year of good fortune and prosperity. We are nourishing our creativity and making jewelry with friends. Slow down for a moment and binge some videos with us. We have meditat

Kristen returns with another episode of Free Spirit Beading. She teaches you how to make ear wires and some lovely beaded earrings. If you have not used Craft Wire to create ear wire, this is a great

What do you do with your finished  jewelry? Are you a thoughtful jewelry organizer or do you hang your necklaces over the back of a chair? Do you drape your bracelets from the branches of a handmade j

Happy Wednesday! It is a week of celebration around here. We are glad you have joined our jubilee. Sunday was a great day of reflecting and cherishing our mothers (and spoiling ourselves). Yesterday, 

Our VIB jewelry making community is full of creative crafters and uncommon artists. Talented jewelry designers from all over the world post their creations daily. It is an exciting hub of inspirationa

Kit Day is almost here! Join us tomorrow for our big company holiday. Each month, we unbox our latest mystery jewelry making kit during a live Facebook show. We reveal the theme of our newest design k

The first episode (2701) of the new season of Beads, Baubles and Jewels started airing recently in some locations! The season started running on the Public Broadcasting Station on Thursday, January 24

Did you catch our Great Bead Extravaganza last weekend? It was an amazing virtual bead show, full of inventive jewelry designers and exciting bead stores. The idea blossomed when we caught ourselves d

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

We are looking forward to the sequel of Wicked. This bewitching movie arrives in November. Wicked is a modern reimagining of the witches of The Wizard of Oz. Pink and green tones dominate these movies

Come celebrate National Craft Month with us! March is a joyful month of craft, hobby, and jewelry making creativity. Learn a new technique or explore a medium you never thought you could master. Craft

 Welcome to our 6th Annual Customer Appreciation Week! September 14 - 18, 202614 virtual beading events and classes throughout the weekLive on Soft Flex Company's Facebook Page and YouTube...

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downloa

Write a romance in beads! We revealed our Book Lovers jewelry making kit this week. This library of beading supplies is sure to please patrons of poetry and literature lovers. You are the narrator. Cr