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This week was awash with rainy day inspiration. Makers and friends from around the web opened our themed jewelry making kit and created stunning designs. Kristen headed out to Ventura, CA, for Craftca
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There was a storm of creativity at Soft Flex this week. We celebrated our favorite company holiday - Kit Day. This is the day we unveil our latest jewelry making kit and release our newest mystery the
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Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo
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Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo
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Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo
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We celebrated a rain theme with our latest jewelry making kit. There was a downpour of creative jewelry ideas from our friends and
community. We were truly showered with inspiration! Our Rainy D
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Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo
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Star gazers celebrated this week as our sun and satellite put on a galactic display. The moon took centerstage and showed jewelry lovers what a real ring of fire looks like. We celebrated with heavenl
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It's Friday, beautiful beaders! Let's celebrate another glorious weekend with a bunch of jewelry making videos. This week, we saw fashion and politics collide - Inauguration Day was packed with pretty
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Get ready to sparkle in style this St. Patrick’s Day! Don’t get caught without your share of green on! Our blog is bursting with festive jewelry and crafty décor ideas to bring out your inner leprecha
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Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo
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Valentine's Day is almost here. Would you like gift giving ideas? We have you covered with great tutorials and jewelry projects! If Cupid's holiday is not your thing, join us for a Galentine's Day cel
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There is nothing better than giving a handmade gift. Hand crafted gifts speak volumes about the giver and how fondly they feel about the recipient. Store bought is fine, but a craft that was created
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We celebrated Galentine's Day this week. We gathered friends and threw a beading party with Jesse James Beads. What is Galentine's Day, you ask? February 13th is a day for ladies to celebrate sisterh
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January is nearly over. We celebrated the end of the month the best way we know how - Kit Day! This Kit Day was a shower of sparkles and the thunderclap of fireworks. We unboxed our Lunar New Year De
