New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

TGBE French Garden Inspiration & Colorful Spring Jewelry Projects

TGBE French Garden Inspiration & Colorful Spring Jewelry Projects

We had a ton of fun this week! The Great Bead Extravaganza returned for Spring Fling 2025. We opened the kit we created for this event, our TGBE French Garden Design Kit (Sold Out). The TGBE community and our friends in our VIB group always elevate us and inspire us to master new techniques and try new crafts. Kristen created beaded flowers for this event, she was motivated to make this project af…
TGBE Spring Fling 2025 Previews & Jewelry Inspiration From An ICON

TGBE Spring Fling 2025 Previews & Jewelry Inspiration From An ICON

The Great Bead Extravaganza is here and we have a sneak peek! Check out our Beading Party with TGBE presenter Jill MacKay and hear what she loves about this exciting gathering of exhibitors. Meet special guest, Francesca Watson and see what you can expect from this AMAZING bead show! We also have wonderful jewelry making inspiration from our friends, designing with our Marilyn Monroe themed b…
Marilyn Monroe STYLE Made Easy (Wonderful DIY Jewelry Making Ideas)

Marilyn Monroe STYLE Made Easy (Wonderful DIY Jewelry Making Ideas)

“I just want to be wonderful." ~ Marilyn Monroe. We think Marilyn elevated our world in her short stay here. She blazed a trail for equal rights and empowerment. She stood her ground and smashed barriers. And she looked absolutely amazing doing it. Her iconic performance in Gentlemen Prefer Blondes is unrivaled. We created a set of beading supplies that was an homage to her style and gr…
Diamond's Are A Girl's Best Friend Kit Reveal & GLAMOROUS Jewelry Ideas

Diamond's Are A Girl's Best Friend Kit Reveal & GLAMOROUS Jewelry Ideas

Do you love elegant jewelry and glamorous fashion? This week we released our Diamond's are a Girl's Best Friend jewelry making kit and celebrated the decadence of shimmer and sparkle. This kit is for Marilyn fans and crafters with exquisite taste. Check out our recap and soak in the golden age of style that Marilyn embodied. We also have wonderful jewelry tutorials that will show you how…