Did you join us for
Customer Appreciation Week? We celebrated with a week of jewelry demonstrations and craft ideas featuring some of our favorite bead stores and YOU - our favorite customers. We truly appreciate everybody that has helped our small business stay strong and thrive during these crazy times. If you missed CAW, you can catch all of the excitement in our blogs. During t…
We love a
beading party! Our most recent was a blast. We sat down with Danielle Wickes. She is a jewelry designer and a content creator for John Bead. We discussed the hobby/ craft business, jewelry making, beading, and a fun technique that we have not really used in many videos - knotting. All of our wire diameters can be knotted, but we have never really explored this o…
Do you love flowers? This week, we celebrated Kit Day and made some gorgeous flower jewelry. Kit Day is a Soft Flex Company holiday. It is a day full of vibrant creative energy. Let the seeds of inspiration germinate! We unboxed our Purple Petals Design Kit. This colorful kit is sure to put you in a floral summer spirit. If you love pendants, we have a jewelry demonstration that shows…
Save the Date!
Join us for our next Live Bead Sale on Tuesday, September 21st at 12pm PT / 3pm ET.
The sale will feature ceramic beads by
Golem Design Studio.
Watch on the
Soft Flex Company Facebook Page.
Sale will be open to shop through Thursday, September 23rd.Free Beading Project Ideas: 4 DIY Jewelry Designs Using Ceramic Beads
Czech Glass Flower Pendant Necklace…
Welcome to our favorite day of each month -
Kit Day! Today we are unboxing our latest jewelry making kit (Purple Petals), revealing our newest kit (Happy Owl-Leen), and taking a look at the designs our community created with our previous kit (Summer Rain). Kit Day is a Soft Flex Company 'holiday'. There is a downpour of excitement at the office. If you are part of our community, you are prob…
All of your favorite
Soft Flex wire diameters can be knotted. Which is pretty extraordinary if you stop to think about it. Soft Flex Beading Wire is comprised of marine quality stainless-steel. The manufacturing process turns this incredibly strong beading wire into a wire that is almost silk like in its drape. On top of that, we offer a wonderful spectrum of wire colors. This wire…