4 Alluring Jewelry Designs You Can Make With Our Trios Extreme Beading Wire Packs

We celebrate color at Soft Flex Company. But there is nothing more lavish than the look of real gold and silver. If you are designing high end jewelry, our Trios Extreme Beading Wire is the perfect addition to your jewelry making kit. Trios Extreme spools are 24K gold and 925 sterling silver plated. There is also a stunning champagne color included. These spools contain no h…

Jewelry Designer Sara Oehler's 20 Year Anniversary With Soft Flex Company

Happy Wednesday! It is a week of celebration around here. We are glad you have joined our jubilee. Sunday was a great day of reflecting and cherishing our mothers (and spoiling ourselves). Yesterday,  Nealay joined us for a  live video to make jewelry and have a design party with Sara. Today, we are honoring Sara for her twenty year anniversary with  Soft Flex Company.…

New Tools, Beading Wire, And Findings For Jewelry Making

If you have watched any of our  jewelry making videos on YouTube or Facebook, you can probably tell that we are a company of beaders that love  designing jewelry. Every person in our little family is an avid  jewelry designer. We love Soft Flex Beading Wire and we love any tool that can enhance our creations. The last couple of months, we have been ve…

6 DIY Jewelry Making Projects With Extreme 24K Gold Plated Beading Wire

Do you know about our  Extreme Flex Beading Wire? Extreme Flex is our precious metal line. Extreme Flex is Champagne, 24k Gold Plated, and 925 Sterling Silver Plated. Extreme means taking your bead stringing to the next level. If you have high end gemstones or a high end clientele, this wire is going to make every design sumptuous and extravagant. Today, we will look at some fun …

4 Stunning Crystal Squaredelle Project Ideas

What a glorious day! The breeze is cool. The skies are clear. I should be working, but I think I am going to string a  necklace first. There is never a bad time to create a lovely piece of jewelry. I have my  beads and a delicious color of Soft Flex Beading Wire selected. I just need a clasp to finish. We have an amazing selection of clasps. Our  Crystal Squar…