Team Soft Flex Celebrates Christmas Crafts - We Bead Too!

Team Soft Flex Celebrates Christmas Crafts - We Bead Too!

Soft Flex employees got an early Christmas present and we wanted to share it with everybody! We thought it would be fun to see how our team turned our Retro Christmas Design Kit into a collection of personal jewelry pieces. Not all of us are pros. This is your chance to see how the people in our staff that do not design jewelry for a living interpret a kit full of beading supplies. If…
Find Creative Inspiration And Motivation In Our Joyful Beading Challenges

Find Creative Inspiration And Motivation In Our Joyful Beading Challenges

Join us for Joyful Beading! Our daily Joyful challenges are designed to lift your mood and ignite your creative spirit. Every Joyful event we kick off is a celebration of handmade jewelry. If you are feeling blue or just in a creative slump, Joyful inspiration will fuel your imagination and help you become a better beader. We are going to share some Joyful creations from our VIB community. W…
Shop Our Closeouts and Outlet Store - Save Money With Affordable Jewelry Making Supplies

Shop Our Closeouts and Outlet Store - Save Money With Affordable Jewelry Making Supplies

Do you love jewelry? Do you love saving money? You need to make your own handcrafted jewelry. Experience the joy of crafting. Make one-of-a-kind necklaces and bracelets. Stringing beads allows you to create the designs you want, your imagination is the only limit. Stringing your own DIY necklaces is a great way to save big money. Forget the gallery mark-ups of finished jewelry. Forget…
10 Questions Jewelry Designers Ask About Jewelry Making

10 Questions Jewelry Designers Ask About Jewelry Making

Why is your necklace breaking? You have all of the best tools and beading supplies in your beading toolkit, but your designs are coming back from your customers broken. What is going on? What is the best beading wire? What is the difference between Soft Flex wire and other beading threads? Will this seed bead fit on my wire? Today we answer ten customer queries we found on A…
Holiday Projects And Design Tips Featuring Soft Touch Beading Wire

Holiday Projects And Design Tips Featuring Soft Touch Beading Wire

Soft Touch Beading Wire is our premium beading wire. If you have never felt the difference between Soft Touch and other beading wire brands, you should take a trip to your local bead store and see how different wires drape and move in your fingers. Let the wire do the talking. We don’t always consider drape as a factor when designing a necklace, but it is every bit as important as the colo…
Visit Our Gallery In Sonoma

Visit Our Gallery In Sonoma

You should come visit our gallery! We love to meet new beaders and professional jewelry makers. It is a great time to come visit us and see our collection of gemstones and beads. We also carry jewelry tools and supplies. You can find everything you need to design your next necklace or refill your beading tool  kit. Our Sonoma Gallery is open by appointment only. We welco…