38 New Jewelry Making Products For Customer Appreciation Week

38 New Jewelry Making Products For Customer Appreciation Week

Customer Appreciation Week has returned! This was the second annual edition of our massive jewelry making event. If you missed the jewelry demonstrations or just want to catch up, follow our blog. Next week, we will be publishing a recap with all of the shows in one spot! Check out all of the new products on our shelves that we are carrying to celebrate the fun! Check out our Live Sales…
5 Jewelry Making Companies Designer Jenifer Miller Of BellaRayne Cannot Live Without

5 Jewelry Making Companies Designer Jenifer Miller Of BellaRayne Cannot Live Without

Jenifer Miller, of  BellaRayne Jewelry, is a talented jewelry designer. In June, we watched her make a necklace on her YouTube channel using elements from companies we love (including us - we're biased). We thought it was a great video and we love to see designers use beading supplies from varied sources. We also think it is important to consider every part of a design and make a masterp…
The Ultimate Guide To The Tucson Gem Show

The Ultimate Guide To The Tucson Gem Show

Are you planning on taking a trip to Tucson this year? We have a little bit of the colorful history of the  gemstone, mineral, and fossil show scene. We have information on how to find Soft Flex Company products during the show. We have resources for Tucson travel and hotels and what shows you need to visit during the Tucson bead show season. You are going to want to check this blog out…
Everything You Need To Know About Kumihimo

Everything You Need To Know About Kumihimo

Let's have a look at  kumihimo braiding! If you are reading this, it is likely you belong in one of two camps: you have a kumihimo disk and love it - or - you have a kumihimo disk and it is sitting in your jewelry making kit (it looks so complicated!). The good news is that kumihimo patterns are simple to follow and easy to master. We will look at everything kumihimo today. We have …
Meet Soft Flex Company And SilverSilk Staff At The Whole Bead Show In Oakland

Meet Soft Flex Company And SilverSilk Staff At The Whole Bead Show In Oakland

Soft Flex Company is returning to Oakland next week. If you live in the area or are planning a vacation, you should visit us at this fun bead show, we will be with SilverSilk at booth 213! Oakland is a great place to visit in November. Historically, the Bay Area Bead Extravaganza ran during November. It was a strongly attended and incredibly diverse bead show full of infor…
Soft Flex Is At The To Bead True Blue Show In Tucson

Soft Flex Is At The To Bead True Blue Show In Tucson

The biggest bead show in the world is right around the corner. Beginning in the middle of January and running throughout February, the city of Tucson, Arizona, turns into one gigantic bead store. Convention centers, sports complexes, and expo buildings are full of gemstones and beads. But that isn’t even enough to contain this collection. Hotels across the city cater to vendors. Be…