Would you like to
learn how to crimp? This week, we had some insightful videos showing different crimping techniques. You will learn how to design a necklace with Magical Crimping Pliers. You will learn how to finish multi-strand earrings with Mighty Crimping Pliers. You will learn tips and tricks that will make your crimped jewelry strong and durable. Lots of great info…
Do you love chokers? We think they are wonderful. Simple, refined, and luxurious, this necklace makes a statement. Today, we have a mix of color ideas for a beaded jewelry project you will adore if you love chokers. Changing up your bead choices and bead stringing wire will allow for unique designs. Add a fashionable clasp and you have an elegant piece that everybody wi…
Soft Flex Company is returning to Oakland next week. If you live in the area or are planning a vacation, you should visit us at this fun bead show, we will be with SilverSilk at booth 213! Oakland is a great place to visit in November. Historically, the Bay Area Bead Extravaganza ran during November. It was a strongly attended and incredibly diverse bead show full of in…
Did you have a spooky scary Halloween? We spent the week
designing jewelry to make our holiday stylish and supernatural. We love making this ghostly day gorgeous. If you like Halloween as much as we do, you are going to love these ghoulish jewelry making videos. We also have a fun Christmas Spider. Add a little fright to your Feliz Navidad! Check out our latest blog, so many w…
Hurray! Today is Kit Day! Kit Day is our favorite company holiday. We cannot wait to share our kits with you. Our
design kits are themed jewelry making kits. Each kit is a mystery until we open them at the end of the month. Last month we offered our Golden Gate Design Kit. This kit was a love letter to the iconic bridge. Today we are going to take a look at some finished jewel…
From an elegant lariat necklace to wire wrapped spiders to pumpkin earrings and more, this is one very versatile mixed bead strand! Sara, James and I have all had a blast creating with our custom Great Pumpkin Bead Strand made exclusively for Soft Flex Company by Jesse James Beads. We have a handful of strands left and just put them on sale for 30% off, so it's a fittin…