Jan 10th 2020

Weekly Video Recap: Learn How To Make Jewelry Fit For A (Snow) Queen

What an amazing end to an amazing year! We hope your New Years celebration was as glorious and exciting as ours. At Soft Flex Company, we are all invigorated and ready to make some magical jewelry. Are you ready to rev your creativity? This week we have been designing some majestic earrings and necklaces with beads from our  Snow Queen Design Kit and bead mix. Let's w…

Nov 1st 2019

Weekly Video Recap: Pumpkin Jewelry, Halloween Crafts, And Christmas Spiders

Did you have a spooky scary Halloween? We spent the week  designing jewelry to make our holiday stylish and supernatural. We love making this ghostly day gorgeous. If you like Halloween as much as we do, you are going to love these ghoulish jewelry making videos. We also have a fun Christmas Spider. Add a little fright to your Feliz Navidad! Check out our latest blog, so many w…

Oct 11th 2019

Weekly Video Recap: 4 Jewelry Making Videos - You Will Love This Choker!

We have a scary selection of Halloween jewelry making videos for you this week. Plus, Sara got a little anxious and filmed an early Christmas craft idea. Who can blame her? We love the holiday season! Do you love seasonal and holiday jewelry? We have some fantastic ideas for you. Follow along and you are going to be the most glamorous ghost in town. You are going to love the choker&…

Sep 27th 2019

Weekly Video Recap: A ZigZag Bracelet, Jewelry Making Kits, And Design Challenges

What a phenomenal week of jewelry making videos! We have some delightful jewelry project ideas for you. We designed bracelets that use jump rings in a clever way. We crafted gorgeous pendants and lariats. We made some stunning earrings. And we had fun opening mystery jewelry Design Kits. These videos are educational and fun. You are going to love them! They are almost…

Sep 20th 2019

Weekly Video Recap: Halloween Jewelry, Jewelry Making Kits, Closeout Sale, And Wire Wrapped Rings

My goodness. Halloween is only a month away. It is time to scare up some DIY Halloween costume and Halloween  jewelry ideas. We have some frightful suggestions. We have a bunch of great jewelry making videos this week. One Halloween video and a mixed bag of other treats. We look at jewelry making kits, our big Closeout Sale, and a fun wire wrapping episode of Conversa…

Nov 5th 2018

The Importance of Local Bead Shopping

When I was about 16 years old. I fell in love with beads and beading. Do you know where and why? At my local bead store in Billings, MT, called the Bead Depot. The last I looked it was closing down. Definitely a sad sign of the times. I have worked in the  beading industry for about 20 years now. When I first entered, bead stores were being opened left and right, beading sections were…