Color is amazing. Color is organic and wonderful. If you settle for sterile gray beading wire, your jewelry will be calculated, but boring. Breathe some life into your jewelry making supplies. Enrich your palette with radiant color. Our Trios Beading Wire Packs are a living spectrum of gorgeous color. Your jewelry will be animated and dynamic. Check out these 12 stunning Tri…
We love being in love. This week we celebrate the upcoming holiday of devotion and passion. Valentine's Day! Sara filmed a video demonstrating how to make easy and stunning earrings. They are perfect for for showing everybody how blissfully you are in love!
We also have an update on Sara's upcoming appearance on Public Television's Beads Baubles and Jewels. Sara filmed two segments…
James is back for another
YouTube episode of Conversations in Wire. This time, he is creating words with Craft Wire. He is going to take
you through the process of wrapping wire into letters. Imagine the fun
applications for this. You could make a focal bead with your loved one’s name
on it. You could craft a gift tag for a holiday present with the recipient’s
name on it.…
Did you watch the
live Facebook video featuring our Neon Nights beading kit? If not, be sure to check out our video replay. Our Facebook shows are great, but not everybody can join us when we go live. We always make
sure our videos can be replayed and watched after the fact. We also make sure
to upload videos to our
YouTube channel so our viewers that do not lik…
Did you know
Soft Flex Company has a YouTube video channel?
We have been working on a video library that showcases our love for our
favorite craft. When Soft Flex was first conceived, owners Scott Clark and Mike
Sherman wanted to create a company that was focused on
education and community.
They wanted to sell the
tools that a professional designer would use to create jewelry…
