Our Star Crossed Lovers jewelry making kit (sold out) was an ode to timeless tales of ill fated love. This collection of beading supplies was rich with stunning reds and gothic black and white beads.

Our Double Rainbow jewelry making kit is a colorful blast of fun. Double rainbows are a rare gift of the heavens. Seeing two spectrums of color in a storm painted sky is humbling and life affirming. W

Welcome to Soft Flex® Company, supplier of beading products to approved resellers worldwide. We provide the only choice in flexible beading wire, beads, findings, crimps, tools and more! For...

A thoughtful present from grandma transformed young Brittany Chavers' life. One of her first memories is getting a deluxe kit full of beads. She embraced the craft and spent hours stringing and restri

Our Enchanted Forest jewelry making kit is a mystical celebration of ancient timberlands and high fantasy. This collection of beading supplies is meant to evoke a moonlit night in a secluded magical g

Spring is here and we are looking forward to easy, breezy, beautiful jewelry. If you want a fresh new look for your wardrobe, make sure you check out this week's video  recap. If you are eager to grab

Our Diamonds Are A Girl's Best Friend (Sold Out) jewelry making kit is an ode to an ICONIC and timeless star of Tinsel Town - Marilyn Monroe. Decades after her untimely exit from the stage, she is sti

TGIF! Let's shake away our worries and make jewelry! This week, we unboxed our  jewelry making making kit, the Purple Polka Dot Design Kit (Sold Out). This kit was inspired by the powerful and magneti

Welcome to our favorite day of each month - Kit Day! Today we are unboxing our latest jewelry making kit (Resort Chic), revealing our newest kit (Renewal), and taking a look at the designs our communi

If you love buying beautiful BEADS with BIG discounts, make sure you check out the Bead Shopping Network this weekend! Friday is going to be a full day of LIVE bead sales. You can shop the replays unt

Today is Kit Day! My goodness, how did it get here so fast?!? Kit Day is our favorite day of the month at  Soft Flex Company. Kit Day is the day we reveal our newest themed kit. We unbox our previous

Kit Day! Did you join us for our favorite day of the month? This time, we revealed the contents of our Garden Gala jewelry making kit. If you need elegant jewelry for your favorite spring outfits, thi

Can you believe it is already September? 2020 felt like it lasted a decade. This year is racing by! We are spending the final weeks of summer making jewelry with our Purple Petals Design Kit (Sold Out

We are celebrating the spookiest season of the year with our Gone Batty collection of beading supplies. This design kit was curated to be Gothic but cute. We think you will love it! Joyce showed us ho

Celebrate the glory of a fiery sunset with our recent themed jewelry making kit. The Sunset Splendor Design Kit (Sold Out) was our homage to a brilliantly colored sky. We loaded this collection with w