Mike Sherman, the inventor and co-founder of Soft Flex Company, discusses his journey in the beading industry. From a small start up to a name designers trust, he talks about the things that shaped hi

Kit Day is tomorrow and we are celebrating the mad world of Alice in Wonderland. Sara will reveal the contents of the kit and our friends will be sharing their finished jewelry designs with our VIB Fa

We had a blast this week! Those of us living in the U.S. celebrated our independence with fireworks and barbecues. We showered the sky with radiant bursts of color and cacophony. The 4th is a great ho

Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And downlo

Soft Flex Craft Wire is easy to use and exceptionally versatile. If you have not discovered the joys of wire wrapping, check out our jewelry making recap! Joyce showed us how to use wire to weave and

The second annual  Customer Appreciation Week is just around the corner. If you love big online beading workshops and events, this amazing week of jewelry demonstrations is a must see! Get all the inf

We love bead shows. Have you ever visited one? Bead shows are an amazing collection of jewelry designers and vendors. These trade shows are a place where you can find rare goodies, instructive beading

Time for another beading party! Let's celebrate your favorite local bead stores and online bead shops! We have met so many wonderful business owners and jewelry designers over the years. We want to sh

Good Friday, makers! Did you design something wonderful this week? We hope so. If not, we have some fantastic jewelry making projects for you. You are sure to find some inspiration in our recap. You m

We had a stellar week! How about you? We had a Galentine's Day beading party with our friends at Jesse James Beads and our community. We celebrated by creating handmade jewelry and giving gifts to our

Raise a mug of tea. Inhale the gossamer vapors of steam and enjoy the cozy aroma. Tea is a warm hug in a cup. We celebrated the month of March with a toast to this splendid liquid comfort. Our S

Join our flock. We are always looking for vibrant friends! This week, we reveled in the fun of Kit Day and opened our colorful Birds of a Feather Design Kit. We nested with the jewelry community of Th

Celebrate National Craft Month with beaded bracelets. If you need to kickstart a month of creativity, check out this mix of beautiful bracelets. There is something here for everybody - beginner bracel

Do you love all things Halloween? It is fun to celebrate the darkest and spookiest day of the year. But this week, we wanted to look at the softer side of the horror holiday. We learned how to make Ha

We had a great week! Kristen made a fantastic bracelet with her  square Kumihimo plate. Sara designed a necklace and earrings with our  Purple Rain Trios and Purple Rain Bead Mix. We introduced a new