Have you used our premium beading wire?  Soft Touch has the strength of steel and the grace of silk. Soft Touch is perfect for any jewelry that demands the finest drape. Whether you ar ...

Save the Date! Join us for our next Live Bead Sale on Tuesday, September 21st at 12pm PT / 3pm ET. The sale will feature ceramic beads by Golem Design Studio. Watch on the Soft ...

Wire Wrapped Ceramic Donut Beaded Necklace Tutorial This week on Free Spirit Beading with Kristen Fagan, I showed how to make a wire wrapped ceramic donut beaded necklac ...

We are celebrating spring at Soft Flex Company! Would you like ideas for your next seasonal jewelry project? We have cherry blossom necklace and earrings designs with our latest themed jew ...

Celebrate the amazing moms in your life this weekend. Give them the gift of handmade jewelry. Maybe it is your sister, your mother, a favorite aunt - or even spoiling yourself - a gift of handcrafted ...

It is a beautiful spring day! The sun is gleaming and the flowers are swimming in the soft breeze. Has Mother Nature inspired you to animate your wardrobe? We have a collection of jewelry making vide ...

We had a ton of fun this week! The Great Bead Extravaganza returned for Spring Fling 2025. We opened the kit we created for this event, our TGBE French Garden Design Kit (Sold Out). The TGBE communit ...

Another wonderful week for  designing jewelry! This time we learned how to make some incredible necklaces, bracelets, earrings, and findings. Hopefully you caught these videos live. Wa ...

Do you work with brilliantly colored beads? Today, we are looking at metallic iris beads. Up close, they are dazzling little gems. Awash in fantastic colors and slick highlights. Each ...

Make a Multi Strand Bracelet & Earrings using a Bead Mix with Cones This week on Free Spirit Beading with Kristen Fagan, we battled some tech issues on Monday and came back for a f ...

We celebrated Kit Day this week. Kit Day lands on the last Wednesday of each month. We debut our newest kit. We unbox our recent mystery themed collection of beading supplies. And we watch as our fri ...

Don’t over look your components. Crimps and clasps are needed to finish your designs. But they do not have to be simple and easy to miss. A beautiful clasp will make a design stunning ...

Learn How To Wire Weave Craft Wire To Make An Adjustable Ring Discover the art of wire weaving with this tutorial. Last week on Spill the Beads with Joyce Trowbridge, Joyce showed how to ...

7 Easy Stretch Magic Jewelry Projects For All Ages Stretch Magic is a strong elastic-like cord. It is constructed of a mixture of polyester and polyurethane. Stretch Magic is solid and will not ...

Wholesale Beads and Jewelry-Making Supplies for DesignersWhether you are an up and coming or seasoned, professional, jewelry-making designer, you are probably looking for quality wholesale beads and ...