Jun 12th 2019

4 Alluring Jewelry Designs You Can Make With Our Trios Extreme Beading Wire Packs

We celebrate color at Soft Flex Company. But there is nothing more lavish than the look of real gold and silver. If you are designing high end jewelry, our Trios Extreme Beading Wire is the perfect addition to your jewelry making kit. Trios Extreme spools are 24K gold and 925 sterling silver plated. There is also a stunning champagne color included. These spools contain no h…

Jun 10th 2019

Everything You Need To Know About How to Use Crimp Beads

How to Use Crimp Beads Would you like to know the quickest way to become a  jewelry making expert? Learn how to master your crimping process. Crimping and using crimp beads can be intimidating at first. But, with this helpful guide, you will be crimping like a professional in no time! What Is Crimping? So, what is crimping? Crimping, in jewelry making, is a proc…

Jun 7th 2019

Weekly Video Recap: Men's Jewelry, Hoop Earrings, And Free Spirit Beading At Bead&Button

Hello June! This is a huge month for beading. The Bead&Button Show is in full swing in downtown Milwaukee. Bead&Button is the largest consumer bead show in the world. We are covering the event with our favorite Free Spirit Beader – Kristen. She will be updating us and doing live videos. We also have a recap of some great free jewelry project ideas – a bracelet f…

Jun 6th 2019

Jewelry Design: Intangible Weight with Margie Deeb

Let's learn about balance and proportion. Previously, Margie Deeb has discussed how color is fundamental when designing jewelry. Today we are going to learn about intangible weight. Weight and balance affects how a piece of jewelry will appear and how it will drape or dangle. How does intangible weight affect your jewelry? Read on to find out.We love Margie Deeb's intimate know…

Jun 5th 2019

Soft Flex Company Free Beading And Craft Wire Demonstrations At The Bead&Button Show

Happy hump day! If you love jewelry-making and beading, this is a wonderful time of year. The Bead&Button Show is in full swing in Milwaukee, Wisconsin right now. If you are lucky enough to be in Milwaukee, you are likely immersed in classes and learning new techniques. If you are not able to travel – don't worry, the internet has gifted us with videos and…

Jun 3rd 2019

3 Graceful Jewelry Designs You Can Make With Our Elegant Trios Beading Wire Packs

Your meals are Wagyu and caviar. Your evening wear is Georgette and crepe. Your life is divine and you deserve the finest. Your entrance is the embodiment of grace and your jewelry is sumptuous and pristine. Exquisite taste demands perfection.  Elegant Trios Beading Wire is a celebration of refinement. Design your next necklace with the beauty of opulence and elegance!…