Jewelry Design: Dreamy Greens In The Catskills With Margie Deeb

Jewelry Design: Dreamy Greens In The Catskills With Margie Deeb

We are having an amazing week. We are celebrating Sara's twentieth anniversary with Soft Flex Company. Tomorrow is her birthday. And our friend Nealay is visiting us. There is a lot of excitement here. If you would like to tell Sara congratulations, visit our Facebook group – VIB and post your thoughts.We love Margie Deeb's intimate knowledge of colors and we wanted to re-share some of o…
Jewelry Designer Sara Oehler's 20 Year Anniversary With Soft Flex Company

Jewelry Designer Sara Oehler's 20 Year Anniversary With Soft Flex Company

Happy Wednesday! It is a week of celebration around here. We are glad you have joined our jubilee. Sunday was a great day of reflecting and cherishing our mothers (and spoiling ourselves). Yesterday,  Nealay joined us for a  live video to make jewelry and have a design party with Sara. Today, we are honoring Sara for her twenty year anniversary with  Soft Flex Company.…
Jewelry Design: Discovering The Treasure In Failure With Margie Deeb

Jewelry Design: Discovering The Treasure In Failure With Margie Deeb

Today we are going to talk about a naughty word – destruction. Destruction is failure, carnage, and loss. It isn't a pleasant word. So why are we going to talk about it? Destruction is important. Destruction is the end of one process. But – it is the sister of creation. We must destroy so that we can create. We must destroy a hank of beads to create a necklace. We must destroy the…
New Tools, Beading Wire, And Findings For Jewelry Making

New Tools, Beading Wire, And Findings For Jewelry Making

If you have watched any of our  jewelry making videos on YouTube or Facebook, you can probably tell that we are a company of beaders that love  designing jewelry. Every person in our little family is an avid  jewelry designer. We love Soft Flex Beading Wire and we love any tool that can enhance our creations. The last couple of months, we have been ve…