We had an absolutely packed week! Kristen showed us how she makes a jewelry set using our Brunching in Style jewelry making kit. Sara invited Rachel Mallis to a beading party. Ava Motherwell joined us for our latest live sale. And The Great Bead Extravaganza is this weekend! Not a minute to rest! We are celebrating creativity and upgrading our spring jewelry collection. You are going to love the fun! Check out our recap. Enjoy our live sale. And don't miss the action of TGBE, this weekend!
Check out our Live Sales! Click the image above to visit our new sales platform. We have an exciting gallery full of amazing gemstones and beads. You can register to shop here - Register. And download our app here - Soft Flex App. If you would like to be notified when a sale is coming, sign up for our texts.
Jewelry Making Videos
The Great Bead Extravaganza Spring Fling 2026 | Get Our Kit For The Show!
The Great Bead Extravaganza is a vibrant and exciting online event designed for beading enthusiasts, jewelry makers, and crafters alike. Hosted by a variety of bead-related businesses and artists, this event is a celebration of everything beads, from trendy designs to timeless techniques. Participants can expect to explore a range of product offerings, kit make alongs and demonstrations just like being at an in-person bead show!
Grab our limited edition Holland Tulips Kit especially made for our TGBE Spring Fling 2026 presentation while supplies last. Be sure to grab our Spring Fling Holland Tulips Bead Mix and Bead Strand - they are Soft Flex Company exclusives and will complement this kit beautifully.
Soft Flex Company's Spring Fling presentation will be live on April 11th at 1pm PT. Check it out live on The Great Bead Extravaganza Facebook page and YouTube channel.
Don't Miss Our Live Sale | Guest Ava Motherwell Joined Us
Check out our LIVE SALE REPLAY featuring special guest Ava Motherwell! Shop EXTRAORDINARY Gemstones, ARTISAN Findings - and so much MORE!
Enjoy flat rate shipping in the U.S. ($6.99). International rates apply. Multiple orders will be combined and we will return extra shipping fees in the form of a credit. Every buyer gets a FREE GIFT, plus there is one BIG GIVEAWAY per sale.
Download our app for the best shopping experience: https://softflex.commentsold.com/links
Live Sale site: https://softflex.commentsold.com/store
DIY Jewelry Making Tutorial | Brunching In Style Kit
Beading Party With Rachel Mallis: Brunching In Style Design Kit
Jenifer Miller: Making Earrings Using The Brunching In Style Kit
Campbell Creations: Brunching In Style Unboxing & Beaded Bracelet
Colleen Marie: Brunching In Style Unboxing | Earrings Tutorial
Beki & Jenny: Tide Pool Bracelet With Soft Flex Wire & Bead Box
Desert Cat Creations: Beaded Bracelet With Soft Flex Live Sale Beads
In Rose's Garden: Beaded Bookmarks With Soft Flex Beading Wire
Artistic Creations By Dena: 3 Jewelry Projects | Soft Flex Craft Wire
Join our Facebook group – VIB. Stay in the know. Stay up to date. From our bead shows to our video shows and sales, you can stay in touch with us. The community is full of artistic and helpful beaders and crafty people. Inspire and be inspired. Share your pictures and get the beading bug from others!
Visit the Soft Flex Company YouTube Channel!
Blog contributor Thomas Soles loves Jazz Age writers and crunchy french fries. His favorite gemstones are Lapis and Pietersite. His favorite hobby is day dreaming. And his favorite mustache is Freddie Mercury's. As you can see, he has a healthy (or possibly unhealthy) sense of humor. You can write to him at Thomas@SoftFlexCompany.com