Mar 15th 2019

Weekly Video Recap: How To Make A Flat Braid Kumihimo Bracelet, Purple Rain Trios Necklace And Earrings

We had a great week! Kristen made a fantastic bracelet with her  square Kumihimo plate. Sara designed a necklace and earrings with our  Purple Rain Trios and Purple Rain Bead Mix. We introduced a new Trios Collection – Extreme Metallics Trios. And we launched a sale on our Econoflex and Pro Econoflex lines. Econoflex is an inexpensive craft and hobby wire tha…

Mar 7th 2019

5 Amazing Soft Flex Beading Wire Colors for Making Jewelry

Thank goodness it's Tuesday! We crawled over that dreadful Monday hump and the week has begun proper. Let's look at  color beading wire today. Black and white has it's place in jewelry. Grayscale can be emotive and sophisticated. But there is nothing like color. Color is vibrant and alive. Color can turn a boring design into a pulsing and stunning piece that cannot be ignored. Colo…

Feb 15th 2019

Weekly Video Recap: Macramé Bracelet, SilverSilk Necklace, And Valentine's Jewelry

We have had some absolutely stunning jewelry videos for you this week. Kristen created a lovely switch knot macramé bracelet during her trip to Tucson. Nealay Patel sketched out a wonderful necklace full of interesting colors and visual elements. And Sara discussed family, Valentine's Day, and created some stunning earrings for the holiday. If you missed our  Weekly Video Re…

Feb 1st 2019

Weekly Video Recap: SilverSilk Bracelet And Cupid's Kiss Jewelry

What an amazing week. Two great videos. This on top of our preparations for the big bead show in Tucson. Soft Flex is going to be at booth #180 in the ballroom at  Casino Del Sol for the To Bead True Blue bead show. If you are local or planning on visiting Tucson for the show, we would love to see you. We are going to have daily demos in our booth and online. We will also have some…

Jan 11th 2019

Weekly Video Recap: Beads Baubles And Jewels And Valentine's Day Earrings

We love being in love. This week we celebrate the upcoming holiday of devotion and passion. Valentine's Day! Sara filmed a video demonstrating how to make easy and stunning earrings. They are perfect for for showing everybody how blissfully you are in love! We also have an update on Sara's upcoming appearance on Public Television's Beads Baubles and Jewels. Sara filmed two segments…