Weekly Video Recap: Making Jewelry With The Purple Rain Beading Kit And Rings With A Kumihimo Plate

Weekly Video Recap: Making Jewelry With The Purple Rain Beading Kit And Rings With A Kumihimo Plate

Did you buy our Purple Rain Design Kit? We love purple! We just knew this kit would be fabulous. If you are not familiar with our  design kits, they are a complete set of jewelry making supplies. Everything you need to make lots of jewelry – you will need  tools, though. Our design kits are mystery kits that we create using a unique theme. We unbox the design kit a m…
Weekly Video Recap: Craft Wire Earrings And Boho Lariat Necklace

Weekly Video Recap: Craft Wire Earrings And Boho Lariat Necklace

Happy Friday! What a crazy week. Torrential rain flooded the roads near our office and kept us at home for a day. The rain continued and Sara had to postpone her  Purple Rain Design Challenge video on Facebook. Even those of us in Arizona faced odd weather conditions. It was surreal to wake up and see the mountains surrounding Phoenix blanketed in snow. How was the weather in y…
10 Of Our Most Pinned Projects On Pinterest

10 Of Our Most Pinned Projects On Pinterest

We love  Pinterest! It is such a great resource for jewelry designing. Have you signed up for an account? If not, make sure you check it out. It is a great muse. 10 Of Our Most Pinned Projects On Pinterest Pinterest is utopia for anybody that likes hobby, craft, and fashion. Users create themed boards and then pin their work to each board. Boards can be any t…
Weekly Video Recap: Galaxy Necklace And Beaded Bangle Bracelet

Weekly Video Recap: Galaxy Necklace And Beaded Bangle Bracelet

Good day, friends! What a great week. At  Soft Flex Company, we got a nice little break on Monday in observance of  President's Day. It was a shorter week for us, but boy did we stay busy! This week Sara broadcast a Live Sale from Facebook. James returned with another episode of Conversations in Wire with James Browning. And we watched Nealay Patel, owner of  SilverSil…
Weekly Video Recap: SilverSilk Bracelet And Cupid's Kiss Jewelry

Weekly Video Recap: SilverSilk Bracelet And Cupid's Kiss Jewelry

What an amazing week. Two great videos. This on top of our preparations for the big bead show in Tucson. Soft Flex is going to be at booth #180 in the ballroom at  Casino Del Sol for the To Bead True Blue bead show. If you are local or planning on visiting Tucson for the show, we would love to see you. We are going to have daily demos in our booth and online. We will also have some…
Weekly Video Recap: Beads Baubles And Jewels And Valentine's Day Earrings

Weekly Video Recap: Beads Baubles And Jewels And Valentine's Day Earrings

We love being in love. This week we celebrate the upcoming holiday of devotion and passion. Valentine's Day! Sara filmed a video demonstrating how to make easy and stunning earrings. They are perfect for for showing everybody how blissfully you are in love! We also have an update on Sara's upcoming appearance on Public Television's Beads Baubles and Jewels. Sara filmed two segments…