Mar 1st 2019

Weekly Video Recap: Craft Wire Earrings And Boho Lariat Necklace

Happy Friday! What a crazy week. Torrential rain flooded the roads near our office and kept us at home for a day. The rain continued and Sara had to postpone her  Purple Rain Design Challenge video on Facebook. Even those of us in Arizona faced odd weather conditions. It was surreal to wake up and see the mountains surrounding Phoenix blanketed in snow. How was the weather in y…

Feb 27th 2019

10 Of Our Most Pinned Projects On Pinterest

We love  Pinterest! It is such a great resource for jewelry designing. Have you signed up for an account? If not, make sure you check it out. It is a great muse. 10 Of Our Most Pinned Projects On Pinterest Pinterest is utopia for anybody that likes hobby, craft, and fashion. Users create themed boards and then pin their work to each board. Boards can be any t…

Feb 22nd 2019

Weekly Video Recap: Galaxy Necklace And Beaded Bangle Bracelet

Good day, friends! What a great week. At  Soft Flex Company, we got a nice little break on Monday in observance of  President's Day. It was a shorter week for us, but boy did we stay busy! This week Sara broadcast a Live Sale from Facebook. James returned with another episode of Conversations in Wire with James Browning. And we watched Nealay Patel, owner of  SilverSil…

Feb 1st 2019

Weekly Video Recap: SilverSilk Bracelet And Cupid's Kiss Jewelry

What an amazing week. Two great videos. This on top of our preparations for the big bead show in Tucson. Soft Flex is going to be at booth #180 in the ballroom at  Casino Del Sol for the To Bead True Blue bead show. If you are local or planning on visiting Tucson for the show, we would love to see you. We are going to have daily demos in our booth and online. We will also have some…

Jan 11th 2019

Weekly Video Recap: Beads Baubles And Jewels And Valentine's Day Earrings

We love being in love. This week we celebrate the upcoming holiday of devotion and passion. Valentine's Day! Sara filmed a video demonstrating how to make easy and stunning earrings. They are perfect for for showing everybody how blissfully you are in love! We also have an update on Sara's upcoming appearance on Public Television's Beads Baubles and Jewels. Sara filmed two segments…

Jan 7th 2019

Learn How To Make 2 Fun Macrame Bracelets

Let’s  macramé! We love to play with wire. Soft Flex beading wire is great for stringing beads, but it is wonderful for so many other designs too. You can think outside the box and explore color. You can make the wire the centerpiece of your design with braids, stitching and knotting. There are so many ways to make creative jewelry. Macramé is likely derived from Ara…