We had a stellar week! How about you? We had a
Galentine's Day beading party with our friends at Jesse James Beads and our community. We celebrated by creating handmade jewelry and giving gifts to our gal pals. It isn't too late to make jewelry for your best friend. Show them that the power of friendship is as deep as love! Find a deeper dive into this fun event next Friday. W…
Welcome to our favorite day of each month -
Kit Day! Today we are unboxing our latest jewelry making kit (Purple Petals), revealing our newest kit (Happy Owl-Leen), and taking a look at the designs our community created with our previous kit (Summer Rain). Kit Day is a Soft Flex Company 'holiday'. There is a downpour of excitement at the office. If you are part of our community, you are prob…
Macrame is back! You might think macrame design disappeared with disco, but we have a contemporary DIY jewelry idea that is going to be a game changer. Macrame is not just for fibers and cords. Soft Flex Beading Wire is the perfect knotting medium for micro-macrame jewelry crafts. Do you love buttons? We added a bunch of beautiful buttons to our inventory. This week we discu…
